Webinar Learnings: How technology and data help leading courses optimize their operations

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Tagmarshal’s expert webinar series presents a fantastic opportunity for operators to learn from leading courses that have found innovative ways to overcome challenges and optimize their operations.

Our more than 600 course partners range from exclusive, high-end private clubs to $50 daily fee courses. What connects them is the desire to use data and technology to help provide an enhanced player experience.

Below are 5 examples from this year’s webinars, showcasing some of the creative ways Tagmarshal’s system is used to transform how a course operates.

1. Baltusrol: Real-time pace alerts via text messages

With Baltusrol’s Upper Course closed for the 2024 season, the Lower Course saw a significant spike in play volume, yet still managed an average round time of 3h57m during the peak period between June and October.

This was done without the use of on-course marshals or player assistants. Instead, Baltusrol’s golf staff have set up Tagmarshal’s system to send text-based alerts to their mobile phones when a group hits a pre-defined Slow Play threshold.

Whoever has the capacity then addresses the problem, going straight to the group that is out of position to offer assistance in getting them back on pace.

This approach ensures smoother course flow and saves labor hours that the golf professionals can redirect towards lessons, interactions with members, managing other staff and completing administrative work.

There’s nothing better than walking into the office and knowing exactly what’s happening on your golf course. It’s fantastic knowledge and peace of mind.

Ryan Fountaine, PGA

Director of Golf

Baltusrol Golf Club

2. Gold Canyon: Generating additional revenue via advertising on 2Way screens

With a round of golf at Arizona’s renowned Gold Canyon Golf Resort taking around 4h15m, the course has a captive, high-income audience that is of interest to advertisers.

To tap into this and generate revenue, Gold Canyon serves advertising on its 2Way cart screens at strategic locations on the course, which are triggered via GPS.

This helps offset the cost of the system, meaning that all of the pace management and efficiency wins the 2Way screens offer are essentially heavily discounted.

At courses where operators may not have enough time or resources to sell their own advertising, Tagmarshal Media, a specialist division focused on media sales management, will assist.

Courses can choose from a fully managed, jointly managed or self-managed revenue model, depending on how much help they need to sell their ad inventory.

3. Premier Golf: Helping management groups oversee their entire operation

Washington-based Premier Golf, which falls under the Troon Golf umbrella, utilizes Tagmarshal’s multi-course operator (MCO) reporting to gain oversight across all of their facilities.

The innovative, data-driven and consolidated reporting gives Premier Golf a high-level view across more than 10 facilities, collecting key data insights and metrics.

These include:

A monthly single overview of rounds tracked, round times, the percentage of rounds on pace and the number of player assistant notes entered into the system.
System engagement tracking of user interactions to ensure each course under Premier Golf’s umbrella is fully utilizing Tagmarshal’s golf cart GPS systems.
A monthly tracking dashboard, either by course or on a group level, which highlights key performance indicators.

Using the data gathered, Premier Golf can track the impact of added tee sheet capacity on player experience, show the effect of team engagement across facilities and create a basis to charge premium rates.

Using the accurate data, we eliminated 75% of complaints. This technology will make you money and we’re a perfect example of that. We have the data now and revenue is up.

Mike Fosnick, PGA

Director of Operations

Troon Golf

4. Foothills GC: Using data to implement variable goal times

Foothills Golf Course, a daily fee course in Colorado that deals with a high play volume, uses Tagmarshal’s data to identify periods of the day, and days of the week, where the average round time is consistently quicker.

While the course’s default goal time is 4h20m, earlier tee times often come in well below that. Foothills GC has now set variable goal times for different periods of the day.

During the ‘early wave,’ defined as between 6AM and 8AM, the goal time has dropped to 4 hours. For the ‘2nd early wave’ between 8AM and 9AM, the goal time is set to 4h10m.

With these quicker goal times, gap intervals during these periods can be reduced, creating additional tee sheet capacity and an immediate bottom-line boost.

5. Cascade Hills: Building data-rich member profiles

Cascade Hills, a premier private club in Western Michigan, benefits greatly from built-out member profiles with complete round and pace histories.

This data allows for more effective tee sheet management and oversight, as staff can quickly pull up a member’s profile and see the total number of rounds they have played, broken down into on pace, delayed, delayer (behind pace and other groups were impacted) and slow (behind pace but other groups were not impacted).

When they see a member about to tee off with a history of falling out of position early on, they can ensure they dedicate extra attention to offering support to the group in question. Should the problem with a member’s pace continue, the club has steps in place to escalate the matter, relying on the data gathered to illustrate why further action is necessary.

Using proactive pace management techniques, with a clear idea of which members require additional support, Cascade Hills reduced average round times this season to 3h47m, 18 minutes below the goal time.

The member profiles allow us to see when on the tee sheet our slower players are coming. With data to point to, we can show that we are not picking on anyone, but rather working on providing the best possible player experience for all of our members.

Adrian Jolliffe, PGA

Director of Golf

Cascade Hills CC

Conclusion

Tagmarshal’s industry-leading analytics and reporting enable operators to make decisions with a deeper understanding of their course’s pace, capacity and other custom metrics.

Managing pace and flow effectively has a positive impact on the player experience and drives the economic engine of the course, empowering operators to increase their capacity and revenue

Ultimately, as our webinar guests have shown, Tagmarshal’s system can be used effectively across all course types, leading to an optimized operation.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

Private Course Public Course Resorts Multi Course Operations Pace of Play Revenue generation More Solutions

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2Way Cart Screens

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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust 7inch Cart screens that are installed into cart fleet
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses
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Tagmarshal Track

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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:
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Tagmarshal Go

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Tagmarshal Premium Optimizer

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• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:
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Classic Installed

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses
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Classic Tags

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.
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“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses
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2Way Mobile

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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust Mobile screens that attach to golf bag
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses
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Webinar Learnings: How technology and data help leading courses optimize their operations

1. Baltusrol: Real-time pace alerts via text messages

2. Gold Canyon: Generating additional revenue via advertising on 2Way screens

3. Premier Golf: Helping management groups oversee their entire operation

4. Foothills GC: Using data to implement variable goal times

5. Cascade Hills: Building data-rich member profiles

Conclusion

ABOUT TAGMARSHAL

SOLUTIONS

WATCH YOUR FREE DEMO NOW!

WANT TO KNOW MORE?
Contact us

WANT TO KNOW MORE?
Contact us

Contact Us

2Way Cart Screens

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

Tagmarshal Track

Tagmarshal Go

Tagmarshal Premium Optimizer

Classic Installed

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

Classic Tags

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

2Way Mobile

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”