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Expert Webinar: 4-hour rounds, labor savings, and additional revenue: How Franklin Bridge utilizes optimization tech and data

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Here’s your chance to learn from the best in our upcoming webinar, “4-hour rounds, labor savings, and additional revenue: How Franklin Bridge utilizes optimization tech and data,” on Tuesday, March 18 at 10am EST.

Franklin Bridge’s owner, Brooks West, PGA, will give us behind-the-scenes insight into how the course has improved pace and efficiency, and opened up additional revenue opportunities, thanks to the shrewd use of technology and data.

The webinar is hosted in partnership with the Tennessee PGA and PDR CREDITS APPLY!

Brooks and his team have been recognized for their exceptional efforts with a Platinum Award in the 2024 Tagmarshal Awards, as well as winning Best US Newcomer.

Built on historic old farmland in the late 1980s, this links-style course features beautiful old trees, the magnificent Harpeth River crossing back and forth, and an 18th hole with an island green finish in front of the clubhouse, where patrons watch on.

PDR credits apply to Tennessee PGA members.

TOPIC:

4-hour rounds, labor savings, and additional revenue: How Franklin Bridge utilizes optimization tech and data

GUEST SPEAKER:

Brooks West, PGA

Owner

Franklin Bridge GC

dateTuesday, March 18

time10am EST (Duration: 1 hour)

What you will learn:

  • What makes or breaks the player experience (USGA Research)
  • How the course proactively manages pace and flow using tech
  • Leveraging tech and data to drive efficiency gains and save labor hours
  • How data helps with a deeper course understanding and opens up revenue opportunities
  • How players have responded to the use of tech

Meet the presenter:

BODO SIEBER

CEO, AND CO-FOUNDER OF TAGMARSHAL

Bodo Sieber is the CEO of golf course optimization and pace of play management system Tagmarshal.

An experienced solutions architect for software systems focusing on business intelligence, GIS and process optimization, he has been recognized for innovation in golf and has spoken at Golf Business Tech Con, as well as being quoted in Forbes, Golf Digest, USA Today, Compleat Golfer, Golf Inc and PGA Magazine among others.

Having collected over 10 billion data points, by tracking over 75 million rounds of golf, Tagmarshal adds value to more than 40 of the Top 100 US courses and over 600 leading courses, including many $40 to $60 green fee courses.

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