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PRIVACY NOTICE

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Last updated: July 25, 2024

This privacy notice for Tagmarshal (“Company,” “we,” “us,” or “our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“Services“), such as when you:

  • Visit our website at tagmarshal.com, our Tagmarshal Dashboard, use our 2Way or VirtualTag apps, or any website of ours that links to this privacy notice
  • Engage with us in other related ways ― including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at contact@tagmarshal.com

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Tagmarshal and the Services, the choices you make, and the products and features you use.
  • Do we process any sensitive personal information? We do not process sensitive personal information.
  • Do you receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside sources.
  • How do you process my information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
  • In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
  • How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
  • What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
  • How do I exercise my rights? The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what Tagmarshal does with any information we collect? Review the notice in full below.

TABLE OF CONTENTS

  1. WHICH DATA DO WE COLLECT?
  2. HOW IS YOUR INFORMATION PROCESSED?
  3. WHAT LEGAL FRAMEWORK DO WE USE TO PROCESS YOUR INFORMATION?
  4. WHEN AND WITH WHOM DO WILL WE SHARE YOUR PERSONAL DATA?
  5. WHAT IS OUR POSITION ON THIRD-PARTY WEBSITES?
  6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  7. HOW LONG DO WE KEEP YOUR INFORMATION?
  8. HOW DO WE KEEP YOUR INFORMATION SAFE?
  9. WHAT ARE YOUR PRIVACY RIGHTS?
  10. HOW DO YOU CONTACT US ABOUT THIS NOTICE?

1. WHICH DATA DO WE COLLECT?

Personal information you share with us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, show an interest in us or our products and Services, engage in activities on the Services, or when you contact us.

Personal Information Provided by You. The personal data we collect depends on the context of your interactions with us and the Services,the products and features you use, and the choices you make. The data we collect may include the following:

  • Name
  • Surname
  • Email address
  • Phone number
  • Course name
  • Course type
  • Interest
  • ROI Calculator inputs (e.g., course goals, number of rounds, season length, average green fees, % rounds off pace, F&B spend per person, cost of Marshalling)
  • IP addresses

Sensitive Information. We do not process sensitive information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

Certain information is automatically collected when you visit, use, or navigate the Services. This information does not reveal specifics of your identity (e.g your name or contact information) but it may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is mostly needed to maintain the security and operation of our Services, and for internal analytics and reporting purposes.

Like many businesses, we also collect data through cookies and similar technologies. See Section 6 for more information on Cookies. 

2. HOW IS YOUR INFORMATION PROCESSED?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your data to allow you to create and log in to your account and to keep it operational.
  • To deliver and facilitate delivery of services to the user. We may use your data to provide you with services you requested. 
  • To respond to user inquiries/offer support to users.  We may use your data to respond to your requests and resolve any potential issues you may have with the service. 
  • To send administrative information to you. We may utilize your data to send you information about our products and services, updates on changes to our terms and conditions, and other relevant information.
  • To fulfill and manage your orders.  We may use your information to fulfill and manage orders, payments, returns, and exchanges placed through the Services.
  • To send you marketing and promotional communications. We may process your data for our marketing purposes, if this is in line with your marketing preferences. You can unsubscribe from our marketing emails at any time.
  • To deliver targeted advertising to you. We may process your data to develop and share personalized content and advertising materials that are tailored to your interests, location, and more. 
  • To protect our Services. We may process your data to keep our Services safe and secure, including fraud monitoring and prevention.
  • To identify usage trends. We may process data on how you use our Services to gain a better understanding of how they are being used so we can make improvements.
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your data to understand how to determine what marketing and promotional campaigns are most relevant to you.

3. WHAT LEGAL FRAMEWORK DO WE USE TO PROCESS YOUR INFORMATION?

In Short: Your data is only processed when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your data. Therefore, we may count on the following legal bases to process your data:

  • Consent. We may process your data if you have given us permission (i.e., consent) to use your personal information for a specific reason. You can withdraw your consent at any time.
  • Performance of a Contract. We may process your data when we see it is necessary to fulfill our contractual obligations to you, including providing our Services at your request before entering into a contract with you.
  • Legitimate Interests. We may process your data when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not come abouve your interests and basic rights and freedoms.
  • Legal Obligations. Your data may be processed where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. Your data may be processed where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. WHEN AND WITH WHOM WILL WE SHARE YOUR PERSONAL DATA?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. Your data may be shared with third-party vendors, SEO services , service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. There are contracts we have in place with our third parties, designed to safeguard your personal data. This means that they cannot utilize your data without our instructions. They will also not share your data with any organization apart from us. They also commit to safeguard the data they hold on our behalf and to retain it for the period we instruct. The third parties we may share personal information with are as follows:

  • Google, 
  • Meta, 
  • Salesforce, 
  • Zoho

We also may need to share your data in the following situations:

  • Business Transfers. Your data may shared or transfered in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another enterprise.

5. WHAT IS OUR POSITION ON THIRD PARTY WEBSITES?

In Short: We are not responsible for the safety of any data that you share with third parties that we may link to or advertise on our Services, which we are not affiliated with.

The Services may link to third-party websites, online services, or mobile apps and/or have advertisements from third parties that are not affiliated with us, which may link to other websites, services, or applications. Therefore, we do not make any guarantee in relation to any such third parties, and we will not be responsible for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link to a third-party website, service, or application does not mean we have endorsed it. We are unable to guarantee the safety and privacy of the personal information you provide to any third parties. Any infor,ation collected by third parties is not covered by this privacy notice. We are not responsible for the content, privacy and security practices and policies of any third parties, including other websites, services, or apps that may be linked to or from the Services.

6. DO WE USE COOKIES OR OTHER TRACKING TECHNOLOGIES?

In Short: Cookies and other tracking technologies may be used to collect and store your data.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website recognize your device and store information about your preferences or past actions.

Types of Cookies We Use

  1. Essential Cookies: These are necessary for the basic functionality of our website. They enable core features like security, network management, and accessibility.
  2. Performance Cookies: Enable us to collect data about how you use our website, such as which pages you visit more often and if you experience problems on the website. These cookies do not collect personal data; they are used to improve website functionality.
  3. Functional Cookies: These allow the website to remember choices you make (like your form inputs) and provide enhanced, more targeted features.
  4. Targeting/Advertising Cookies: Used to deliver ads tailored to you and your interests. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

Tracking Technologies

Other tracking technologies like web beacons, pixels, and local storage are used to collect and analyze data about your use of our website. These technologies assist us to understand user behavior, improve our services, and provide tailored content and advertisements.

Managing Your Preferences

Browser Settings

Most web browsers allow you to manage your cookie preferences through their settings. You are able to set up your browser to reject cookies or delete certain cookies. However, if cookies are disabled or deleted, some parts of our website may not properly function.

In-Website Preferences

By utilizing our website, you consent to using the cookies and tracking technologies described in this policy. If you have any questions or need further assistance, please reach out to our support team.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: Your information will be kept for as long as necessary to fulfill the objectives outlined in this privacy notice, unless otherwise required by law.

Your personal data will be kept for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). There is no objective in this notice that will require us to keep your personal data for longer than is needed.

Your personal data will be deleted or anonymized when we have no ongoing legitimate business need to process it, or if this is not possible (for example, your personal information has been stored in backup archives), then your personal data will be securely stored and isolated from any further processing until we are able to delete.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal data through a system of organizational and technical security measures.

There are appropriate and reasonable technical and organizational security measures that have been implemented that are designed to protect the security of any personal data we process. However, despite our safeguards and efforts to protect your data, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Although we will do our best to protect your personal data, the transfer of personal information to and from our Services is at your own risk. You should esure that you access the Services within a secure environment.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below or updating your preferences.

However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed from the marketing lists — however, we may still communicate with you, for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

10. HOW DO YOU CONTACT US ABOUT THIS NOTICE?

If you have any questions or comments regarding this notice, please reach out to us via email at contact@tagmarshal.com or by post to:

Tagmarshal
975 Cobb Pl Blvd NW Suite 110,
Kennesaw, GA 30144

If you have any further queries or comments, you may also contact us by phone at +1 (470) 823-1023

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

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