Article by The First Call, May 2024
Tagmarshal—the market leader in optimizing on-course operations and pace-of-play management through data-driven software—has partnered with tee-sheet provider Club Caddie, known for innovative tee-sheet solutions.
Working together, Tagmarshal and Club Caddie will focus on daily-fee courses and country clubs, strengthening their mutual commitments to streamlining operations and elevating the golf experience for facilities and players alike. Club Caddie is the latest golf technology management company to partner with Tagmarshal, the acknowledged leader in pace-of-play and on-course operations data technology.
Tagmarshal’s vision is to help course partners unlock the exponential power of their data via integration. Once data is incorporated into Tagmarshal’s ecosystem, operators can unlock insights that will aid better decision-making, including into individual players’ behavior and performance. Leveraging these player-profiling and data-analytic tools, courses can not only personalize the golfer experience, tailor services and marketing efforts, and foster stronger relationships with players, but also optimize their return on investment, as greater control of on-course operations yields rewards in the form of additional green fee revenue.
“We believe what happens on-course is the economic engine of the golf business. Our optimization software gives courses the tools to enhance the quality of the player experience and revenue, with fewer resources. Integrating our data sources with Club Caddie, produces even deeper insights and greater efficiencies, which helps to guide operational decisions and day-to-day management.”
Bodo Sieber
CEO
Tagmarshal
Club Caddie is a leading cloud-based tee-sheet and online reservation engine on the market, offering tee-time scheduling, inventory management, and member-engagement solutions. Acquired by Jonas Club Management Software in 2020, the organization continues to grow and diversify.
“Our goal has always been to help golf course operators become more efficient and improve their bottom line. By combining Tagmarshal’s advanced pace and flow of play management and data analytics capabilities with our tee-sheet management system, we can offer more value to our clients. This partnership perfectly aligns with our mission to enhance the operational efficiency of golf courses, ultimately benefiting both operators and golfers,” said Jason Pearsall, CEO of Club Caddie.
Club Caddie courses will be able to optimize tee-time allocation, track individual golfers’ pace of play in real-time, and streamline staff workflows by accessing the tee sheet from within Tagmarshal’s system, further enhancing productivity. With labor shortages still critical at many courses and player demand remaining consistently high, increasing operational efficiency is key – allowing smaller teams to achieve more, with less.
Course managers who want to benefit from the power of integration with Tagmarshal may schedule a meeting or live demo via email: contact@tagmarshal.com or by visiting www.tagmarshal.com/demo.
For more information about Tagmarshal, access the website at www.tagmarshal.com.
Read the full article in The First Call
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: