Playing more than 7,000 feet from the back tees, Tierra Rejada is nestled in the foothills of eastern Ventura County in Southern California.
Since opening in 1999, this par 72 masterpiece of playability and scenic beauty consistently ranks among the state’s top courses. It offers a true test for golfers of all skill levels.
We spoke with Brian Helmuth, Tierra Rejada’s Manager of Golf Operations, to learn more about his role at the club and how technology is being used to optimize operations.
How would you describe your morning routine to kickstart your day?
My morning routine is to open Tagmarshal and check the current pace. If I see our pace from the day before was abnormal from the report generated, I check the delayer groups.
Has golf always been your first love?
Yes.
Tell us about your role at Tierra Rejada Golf Club. Why is it important?
Manager of Golf Operations. I work directly with customers and our marshals. I also provide relief to Kris (Dennis, GM) and Jacob (Chandler, Assistant GM) and am more hands-on with guest interactions.
Why has your course decided to invest in Tagmarshal?
The GPS is a big plus for a tough course like ours.
Since implementing Tagmarshal, how have your golfers responded to the on-course experience?
Positively.
Describe Tagmarshal in three words.
Smart, effective, accurate.
What is your dream golf destination? Why?
Augusta. To play a round at Augusta National – for obvious reasons.
Your best golf moment?
Albatross on a par 5 (6 other hole-in-ones…not to brag).
If you could be a caddie on Tour, whose caddie would you like to be and why?
Rickie Fowler. I grew up competing against him and he is from my rival high school.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: