Framed by natural grasses and trees and ragged handmade bunkers, FireRock Golf Club flows effortlessly over pastureland and across Savannah grasses and the Oxbow River valley.
Playing 7,183 yards from the tips, the Tom McBroom-designed Par 72 championship course is renowned for its immaculate conditioning, making it one of the most exciting and enjoyable golf courses in Southwestern Ontario.
We spoke with Amanda Cookson, FireRock’s Director of Golf, about her love for the sport and how the course has embraced technology to help enhance the player experience.
How would you describe your morning routine to kickstart your day?
Enjoy a coffee with the morning crew 20 minutes before their shift starts and plan the day based on what groups we are hosting, and catch up on last night’s game.
Has golf always been your first love?
No, I was a varsity basketball player for Laurentian & Western University. However, the golf season merged perfectly with my basketball training schedule during school, so it was a natural career progression into the golf world.
Tell us about your role at your golf course. Why is it important?
As Director of Golf, you handle a little bit of everything – HR, event planning, merchandizing, business operations, planning and forecasting. I personally find it extremely motivating to work with Golf Canada & Golf Ontario when we host high-level championships to deliver to and exceed their high expectations. It is also very rewarding working with not-for-profit organizations to host incredible tournaments to help fundraise for their great causes!
Why has your course decided to invest in Tagmarshal?
Keeping with the times to be at the forefront of the technical side of golf course management.
Since implementing Tagmarshal, how have your golfers responded to the on-course experience?
They appreciate the fact they can have a streamlined approach to golf logistics while having the opportunity to order meals to enhance their experience without slowing down their round.
Describe Tagmarshal in three words.
Efficient, Smooth and Engaging
What is your dream golf destination? Why?
Augusta National – the incredible history!
Your best golf moment?
Hosting Brooke Henderson for the LPGA Qualifier in 2014 while her dad was her caddie. We all knew what a star she was becoming and it was incredible to see her shoot our course record as a very young amateur golfer.
If you could be a caddie on Tour, whose caddie would you like to be and why?
Lexi Thompson – I would love to see her approach to the game and how she can stay so level-headed. But then again, she did turn pro at the age of 15 so by this time in her career she is a seasoned vet!
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: