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Tagmarshal Webinar On-demand: How Fieldstone has grown golf revenue by 25%, through optimization and improved processes
In this educational webinar you will how Fieldstone Golf Club has grown their revenue by 25%, by implementing optimization technology and improving processes during an extremely busy season.
Expert Guest, Chip Hierlihy, General Manager, Fieldstone Golf Club shares his insights into how they’ve improved their ability to better manage play, through the use of optimization tools and processes, resulting in massive revenue gains.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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Tagmarshal 2021 Awards Celebrates and Honors Partners’ Success
The year 2021 began with a sense of optimism, and golf operators have not been disappointed as the game has continued to thrive across the country. Tagmarshal’s partners again demonstrated how implementing optimization technology, good management practices, and enabling continuous data driven improvement, have been the keys to achieving success in what has been a very busy season.
To celebrate their course partners achievements, Tagmarshal once again recognizes those courses who delivered outstanding success with the announcement of the 2021 Awards. While entry into the Tagmarshal Awards is automatic for partner courses, only exceptional performance is rewarded based on benchmarking data and measured course results.
“Tagmarshal’s focus is on building strong long-term relationships with our partners that deliver bottom line value through continuous improvement, with partners routinely achieving ROI of $100k to +$300k in additional green fees or member gains. They are committed to developing new and innovative optimization technology that meets the challenges of golf operators head on, giving them the tools to succeed,” said Joey Walters, General Manager, Tagmarshal Atlanta Headquarters.
The Awards are a way of showcasing and rewarding excellence among course partners as well as instilling a strong drive for improvement, season after season. These consist of three categories – Diamond, Platinum, and Gold, as well as a separate category for stand out recipients who achieved success within a specific area.
Tagmarshal congratulates all winners, but particularly the Diamond Award winners on their high levels of performance and service. These exceptional courses have shown incredible improvements in pace and flow of play, with a positive impact on the player experience, while deploying further optimization strategies resulting in optimal efficiency, enhanced levels of service and significant increases in revenue.
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This year’s recipients include the following courses:
- Erin Hills
- Baltusrol
- Hazeltine National Golf Club
- Pinehurst Resort
- Quaker Ridge Golf Club
- Bandon Dunes Resort
- Metropolis Country Club
- Country Club at Castle Pines
- Dove Canyon Golf Club
- Forest Glen Golf and Country Club
- Lanier Islands
- The Tradition Golf Club at Wallingford
- Bowling Green Golf Club
- The Golf Club at Bradshaw Farm
- Pinegrove Country Club
- Bernardus Golf
- Club de Golf Alcanada
- The Dutch
Other stand-out achievers included winners of the Best Newcomers Award – St. Andrews Valley and Fieldstone; Biggest Mover Award – Metropolis Country Club, and Top Innovator Award – Firerock.
“We are truly proud of what our partners have achieved this year, with courses operating under intense pressure due to the increase in course traffic. Throughout their busy season, courses large and small continued to deliver the exceptional player experiences and high levels of on-course service their members and guests love, by introducing new processes and using technology to operate more efficiently and effectively. In many cases saving costs and generating additional revenue in the process. This is a win-win for both players and course operators,” said Bodo Sieber, CEO, Tagmarshal.
Winning courses are identified based on their exceptional performance — using benchmarks and course data for the below criteria to evaluate this:
- Enhanced Player Experiences
- Improved Field Flow and Pace of Play
- Optimization strategies deployed
- Increased efficiency
- On-course service delivery and player communication
Tagmarshal partners with private, daily fee, public and resort courses and several golf management groups including over 350 course partners across the globe, 30 of the Top 100 US courses, and many $30-$50 green fee courses.
As market leader in on-course optimization technology, the company provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, resulting in enhanced player experience, increased efficiency, cost savings and additional revenue.
By adopting optimization technology, courses are able to place themselves firmly on the path to achieving success – and may find themselves recipients of next year’s Tagmarshal Awards.
Joey Walters added, “Well done to ALL our partners, we could not be prouder of your performance. We wish you all great success and continued growth into 2022. In addition, congratulations to our three partners who hosted exceptionally successful events this year. Congratulations to the Directors of Golf and their teams at Whistling Straits (Ryder Cup); East Lake (2021 Tour Championship, and Kiawah (PGA Championship).”
If you would like to find out what Tagmarshal’s on-course optimization technology can achieve at your course, please contact john.willmore@tagmarshal.com to schedule a meeting or live demo, or visit www.tagmarshal.com/demo to find out more.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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Tagmarshal Educational Webinar: Metedeconk National Golf Club
The educational webinar, “How Metedeconk National creates memorable player experiences, while increasing efficiency,” is now available on-demand to watch in your time.
Expert Guests Derek Kopp, General Manager and Tyler Teynor, Head Golf Professional, Metedeconk National Golf Club (affectionately known as “The Conk”) will be sharing their insights into what tools and processes they’ve implemented to create premium player experiences for their members and guests. They’ll also unpack the impact that these tools have had on improving operational efficiency.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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Tagmarshal Educational Webinar: Oakmont Country Club
Our Expert Webinar featuring 2025 US Open hosts, Oakmont Country Club, is now available on-demand for free, to watch in your own time!
Expert guests Devin Gee, Head Golf Professional, and Garrett Rodgers, Senior Assistant Golf Professional, will share his insights into how they’re achieving this, as well as increasing their operational efficiency, by using technology and implementing new processes.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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Tagmarshal Wishes Good Luck to Partner, Whistling Straits, As Ryder Cup Host
With excitement building in the golf world, as we’re a day away from one of golf’s most popular events, the Ryder Cup, eager fans on both sides of the Atlantic will be analyzing teams and players and supporting and cheering on their chosen squad.
Yet, eyes will also be focused on the site of the iconic event – Whistling Straits in Wisconsin, one of golf’s most challenging and scenic golf courses. Tagmarshal, a long-term partner of the complex, extends its best wishes to Director of Golf, Mike O’Reilly and his team, who have spent months preparing for the event following a year’s delay due to the pandemic.
“Without a doubt, Whistling Straits is on every golfer’s bucket list as its conditions, variety of challenging holes, spectacular views, and the overall player experience, is remarkable and a testament to Mike and his team’s work ethic. A round of golf at Whistling Straits is special and the Ryder Cup this year promises to be exceptional,” said Bodo Sieber, CEO, Tagmarshal.
Whistling Straits is not the only Tagmarshal partner preparing for this event. Future Ryder Cup hosts include partners The Golf Course at Adare Manor (Ireland) in 2027, and host for the second time, Hazeltine National in 2029. In addition, several other Tagmarshal partners have previously hosted the Ryder Cup both recent and historic, including Pinehurst, East Lake, Kiawah Island, Valhalla, and Le Golf Nationale in France.
“Our goal at Whistling Straits is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing Tagmarshal,” explained Mike O’Reilly, Director of Golf Operations, Kohler Golf.
All of these courses offer both professional and amateur golfers a challenging round. What makes each one truly unique is the way in which they’re managed with Directors of Golf and Head Golf Professionals who have embraced technology. They have instituted systems and processes to continuously improve and optimize their course operations season after season – ultimately resulting in exceptional player experiences for their members and guests.
“Our responsibility is to deliver on the expectations of our players on a daily basis and do it with tact. Tagmarshal has allowed us to do that, it does the work for us and gives us the data to refer to,” said Chandler Withington, Director of Golf, Hazeltine National, site of the 2016 Ryder Cup.
“Tagmarshal values long-term partnerships and appreciates the collaboration that comes with working with some of the best minds in golf, including the teams at Bandon Dunes, Erin Hills, East Lake, Kiawah Island, Baltusrol, Cog Hill, Olympia Fields, Pinehurst, Boca West, Calusa Pines and many other leading operators. Their shared learnings and insights help to drive the innovation of our on-course optimization technology and adds invaluable benefits back to the industry and the game of golf,” Sieber noted.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, adding significant bottom-line value, with partners routinely achieving ROI of $100k to +$300k in additional green fees or member gains – this includes mid-tier daily fee courses. Tagmarshal has worked in conjunction with many top course operators to develop industry leading strategies and system features that take their learning and challenges into account, resulting in a product that adds continuous value to operators.
Partners also benefit from:
* Enhanced Player Experiences and Loyalty
* Increased Efficiency
* Cost Savings
As pioneering long-term Tagmarshal partner and executing well on system empowered capacity gains, Jim Lombardo, Director of Golf, Erin Hills says, “Tagmarshal pays for itself – 100 times over.”
Tagmarshal partners with over 350 private, daily fee, public and resort courses globally. These partners range from 30 of the Top 100 US courses and several golf management groups, to many $30 – $50 green fee courses, which represent the majority of Tagmarshal’s partners.
Products include an affordable range of loT tracking devices, suitable for both cart and walking golf courses, such as Tagmarshal 2Way cart screens, 2Way Mobile, Classic Installed with Geofence Buzzer, Classic Tags and more, all underpinned by data insights and reporting, simply packaged in the innovative Analytics Hub, which features tools to set goals, track and optimize over time, supporting continuous improvement and success for operators.
To find out more about how on-course optimization can move your golf operation forward to achieve success, please contact Tagmarshal to set up a live demo, email contact@tagmarshal.com or visit www.tagmarshal.com/demo for more information.
Company Contacts:
Bodo Sieber b.sieber@tagmarshal.com
Natalie Davidsson, Marketing Director, natalie.davidsson@tagmarshal.com
Media Relations Contact: Les Schupak laschupak45@gmail.com 914-774-6060
View the original article here.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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The NGCOA partners with Tagmarshal
Members Get Rebates on Products that Optimize On-Course Operations, Enhance the Player Experience and Maximize Revenue
Charleston, S.C. (September 1, 2021) – The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course owners and operators, is pleased to announce its latest corporate partnership with Tagmarshal, the experts in data-driven on-course optimization. Through this new relationship, NGCOA members will receive rebates when purchasing Tagmarshal’s software products and devices. NGCOA members can learn more and take advantage of this benefit via the Pro Shop section of the NGCOA Smart Buy Marketplace at ngcoa.org/smartbuy.
Tagmarshal helps courses optimize operations by providing full course oversight, including player activity and real-time reporting for proactive management of field flow and efficient on-course operations. Tagmarshal’s GPS-based system gives owners and operators real-time information about where players are on the course and how long they are taking to complete each hole; this technology enables staff to preemptively manage the pace of play in real-time, understand course traffic for cart tracking and grounds maintenance, and improve the player experience — which generates savings and additional golf course revenue.
“Data drives decisions, and this year NGCOA has focused on bringing on partners who can provide critical information our members need to make more educated decisions,” said Jay Karen, NGCOA’s Chief Executive Officer. “We’re confident that Tagmarshal’s technology and industry expertise will bring our members’ on-course operations to a whole new level.”
This partnership includes sponsorships of NGCOA’s annual Golf Business Conference and Multi-Course & Resort Operators Retreat. Tagmarshal will also share its comparative data, analysis and insights with the golf course industry through NGCOA’s online Tech Center and various web broadcasts.
“We’re very excited to partner with NGCOA because our technology is fundamentally designed for operators of golf courses of all sizes and types,” said Bodo Sieber, Tagmarshal’s CEO. “Our products improve efficiencies by providing real-time actionable data and reporting, so courses see an immediate decrease in operational challenges, and continuous incremental improvements of their operation, for a long-term increase in player satisfaction, loyalty and revenue.”
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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