On Saturday, November 21, CEO of Tagmarshal, Bodo Sieber, was interviewed by Edwin Watts on the Edwin Watts Golf Hour Show on AM Radio 1010XL in Jacksonville, Florida. The show is co-hosted by Mike Corrae (Caddie Mike) and his colleague, Tom.

On the show, Sieber discusses how Tagmarshal’s on-course optimization technology is helping local Florida golf courses to generate revenue, save costs and deliver exceptional player experiences.

Listen to the interview which starts at 11.25:

To learn more about how Tagmarshal improves the golfer experience, through on-course optimization, watch the free demo here.

Tagmarshal, the global leader in golf course intelligence software, has introduced the New Analytics Hub, a game changer in on-course optimization. 

The New Analytics Hub is an innovative set of Business Intelligence tools based on learnings and data insights gathered from 15 million rounds of golf that have been tracked and improved, the product of years of research, and most importantly, feedback from Tagmarshal’s valued course partners including many of the world’s premier golf clubs.

74% of golfers state pace and flow of play are key experience factors and positive ranger interactions and open tees rank as the top experience enhancers (USGA Research, 2019). Steadily rising labor costs and player expectations mean that operational efficiency and using data to benchmark and manage performance are key business focuses, as is generating additional revenue. It was in response to these needs that Tagmarshal developed the New Analytics Hub, giving operators the optimization technology tools to drive performance.

“This technology gives golf operators the tools to continuously optimize and improve performance where they are able to set goals, track, manage and optimize their on-course operations, traffic and player flow for optimal efficiency and player experiences. Large teams running a championship course or small teams at the local golf course, now each has the tools to manage smarter and be accountable for achieving performance. This ensures player experiences are optimal, operations run efficiently, and additional revenue opportunities are realized – all of which enable long-term success,” said Bodo Sieber, Tagmarshal CEO. 

The New Analytics Hub offers course operators and owners a full range of easy to use tools to set goals for the season, months and days. They now have key metrics to track progress, manage, optimize and report on performance with ease. Monitoring course traffic, flow of play and set-up related metrics, the system tracks and compares playing group performance, measures time on a specific hole, fairway or green as well as wait times on the tee box  – an industry first – among other vital data and information. In essence, it puts the control in the manager’s hands. 

“Tagmarshal has always focused on continuous improvement and innovation, and in line with that, the New Analytics Hub will be rolled out to existing Premium Optimizer customers at no additional cost and as a special trial for Tagmarshal Track customers,” Sieber noted. 

To allow its partners to get fully acquainted with the New Analytics Hub, Tagmarshal will be offering all partners a live Demo session with Tagmarshal’s Product Experts. The Demo lasts approximately 15-20 minutes and each course will have the opportunity to use the Demo to plan for their season ahead or to look back at their previous season.

“Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the program,” said Mike O’Reilly, PGA Golf Professional, Whistling Straits.

The New Analytics Hub is truly a game changer when it comes to on-course optimization, helping courses to save costs, optimize revenue, and deliver exceptional player experiences.

For more information regarding the New Analytics Hub, visit www.tagmarshal.com or email contact@tagmarshal.com

View Morning Read article here.

Dr Dan Parkinson made his return to amateur golf in style, winning the Golfweek U.S. Super Senior tournament at Lake Worth, Florida. The tournament is the first and only national ranking championship for golfers age 65 and older.

Many would consider it an incredible feat, after his 15-year hiatus from competitive amateur golf, and making a return just a year ago to win a competition a couple of tournaments later.

Parkinson headed into the final day with a 6 shot lead, claiming a 3 shot victory at the close of day. 

“The harder the course is, the more advantage I have just because I play a lot of golf,” Parkinson, who tees it up three or four times a week at Alpine Country Club in Highland, Utah, told Golfweek.

Parkinson is a retired orthopedic surgeon who spent the first 17 years of his career in the US military as an Army surgeon. A veteran of the first gulf war, he has played golf competitively since a young age and was a member of the BYU golf team and also played on the Army golf team. He has a daughter who is a PGA professional and a son who is a highly ranked college player.

Since his retirement, he’s played in a couple of competitive amateur golf tournaments. However, Parkinson caddied for his son Joe, a former BYU student, at two U.S. Amateurs. Most notably the 2015 U.S. Amateurs, paired up with Bryson DeChambeau.

Parkinson played a key role in the early business development years of Tagmarshal

Ahead of the 2015 PGA Merchandise Show, Parkinson joined Tagmarshal as the Senior US Sales Manager, bringing a wealth of experience in the golf industry and a passion for the game. 

Parkinson was instrumental in introducing Tagmarshal into the US golf market to such notable groups as Destination Kohler (Whistling Straits) and Billy Casper Golf Management. His goal was to make Tagmarshal’s golf course optimization technology the standard throughout the industry.

In Tagmarshal’s early business development years Parkinson firmly believed that the product would be a gamechanger in the industry, saying:

“Innovative technologies like Tagmarshal will provide the tools to combat this trend (pace of play) and once, the key role players understand the intuitive nature of our product and the unique capability of differentiating between slow and delayed groups, they will not hesitate in making Tagmarshal an important aspect of day to day operations.”

Tagmarshal has since grown into a market-leader in on-course optimization technology, many golf operators have incorporated into their daily operations to improve efficiencies, the player experience and revenue optimization.

COO and co-founder of Tagmarshal, Craig Kleu, had this to say:

“Dan is a great golfer and competitor. The win at Lake Worth is the start of what we believe will be a great senior amateur career. Congratulations!”

Furthermore, Kleu praised Dan’s for his contributions to the successful growth of Tagmarshal in the U.S. market.

“When we developed this groundbreaking technology we knew the US was extremely important in the context of the global golfing industry, with 15,500 courses we viewed it as our primary opportunity. Adding a local sales team, headed up by Dan, we began establishing a growing customer base, which included the likes of 2017 US Open host Erin Hills.”

“Today, more than 30 of the top 100 US courses partner with Tagmarshal including over 300 leading courses globally. A journey which Doc Dan played an integral role in,” concluded Kleu.   

Reference:

Golfweek. (2020). Dan Parkinson, Golfweek Super Senior leader, is finding success in his return to competitive golf. Available at: https://golfweek.usatoday.com/2020/10/10/golfweek-super-senior-amateur-golf-dan-parkinson/ .

Mike O’Reilly, the director of golf operations at Whistling Straits, will share insights on the resort’s player experiences and operational efficiency

Tagmarshal, the global leader in golf course intelligence software, is continuing its highly successful series of webinars hosted by Expert Guests. The popular series provides course owners and operators, PGA professionals and club managers with a look at how they can improve the player experience and commercial performance through optimization of their tee sheet, course traffic and field flow at their facility.

On November 4 at 10 a.m. EST, Tagmarshal will host an educational webinar featuring Whistling Straits, site of the 2021 Ryder Cup (duration 45 minutes). Expert Guest, Mike O’Reilly, Whistling Straits Director of Golf Operations, will share insights on “How Whistling Straits Achieves World Class Player Experiences, Operational Efficiency & Revenue Optimization.”

With over 20 years of industry experience, Mike O’Reilly has a wealth of knowledge to share, with the past decade spent leading golf operations at Whistling Straits. Owned by the Kohler Group and consisting of four courses, The Straits has hosted major championships including the 2004, 2010 and 2015 PGA Championships, the 2007 U.S. Senior Open, and in 2021, the Ryder Cup. The Irish and Black Wolf Run also rank highly within the Golf Digest Top 100 public courses and are spectacular “must play” courses.

In this webinar, O’Reilly, a truly exceptional Director of Golf Operations, will share how Whistling Straits has been able to make a positive impact on operational efficiency, revenue and the bottom line, through the use of optimization technology.

Those attending will learn more about the following relevant topics:

• What factors make player experiences exceptional
• How Whistling Straits creates world-class player experiences
• How optimization has a positive impact on operational efficiency
• Understand the impact of optimization and data on revenue 

Attendees will also have the opportunity to ask O’Reilly any questions they might have in the live Q&A session, which will take place immediately after the webinar.

“Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized operational efficiencies utilizing Tagmarshal,” O’Reilly noted.

In addition to this presentation during the month of November, Tagmarshal will also be hosting two further webinars with private and country club focus. Featured subjects will be “How optimization has rewarded Baltusrol creating next level member experiences and improving operational efficiency, and “How Calusa Pines and Boca West CC use technology to create exceptional member experiences – and operate more efficiently.

On November 5 at 10 AM EST, Calusa Pines will be featured with its Director of Golf, Michael Balliet sharing the webinar with Boca West CC Director of Golf, JR Friend, and co-hosted by the South Florida PGA section. November 10 at 10AM EST Tagmarshal will present Baltusrol CC Director of Golf, Ryan Fountaine, joined by Tagmarshal CEO Bodo Sieber and COO Craig Kleu and co-hosted by the New York Met Section of the PGA. Go to: www.tagmarshal.com/webinars to register and find out more about these and other webinars.

“The webinars are the culmination of successful partnerships with these and more than 300 private, daily fee and resort facilities around the globe including 30 of the Top 100 US courses. Tagmarshal has worked with the professional staff of each facility to optimize the on-course traffic and flow of play management. Our company has collected over 1 billion data-points by tracking and improving more than 12 million rounds of golf globally by players of all levels and uses this data daily to enhance their experience and add value to our partner courses,” Craig Kleu Tagmarshal COO said.

To learn more about Tagmarshal’s affordable on-course optimization technology that saves costs and delivers exceptional player experiences, or to watch a live demo, just access: contact@tagmarshal.com or go to: https://tagmarshal.com/demo/.

View Morning Read article here

In case you missed it, the Tagmarshal expert webinar How optimization has rewarded Baltusrol, creating next-level member experiences and improving operational efficiency, is now available to watch on-demand.

With a legacy that spans over a hundred years, Baltusrol has hosted 17 major championships, including seven U.S. Opens and two PGA Championships.

Expert Guest, Ryan Fountaine, Director of Golf at Baltusrol, will share his insights into how Baltusrol has benefitted from optimization – creating premium on-course experiences for their members, while improving the efficiency of operations, together ensuring the success of this phenomenal course, into the future.

In case you missed it, the Tagmarshal expert webinar How Calusa Pines and Boca West CC use technology to create exceptional member experiences – and operate more efficiently, is now available to watch on-demand.

With Calusa Pines ranked among the top 10 New Private Clubs by Golf Digest and Boca West ranked #1 Private Residential County Club in the US, these top Florida clubs understand what it means to provide exceptional player experiences.

Expert Guests JR Friend, Director of Golf at Boca West Country Club, and Michael Balliet, Director of Golf at Calusa Pines share insights into how their courses enhance player experiences, boost operational efficiency and generate more growth, through the use of technology.

Friend and Balliet are in conversation with Bodo Sieber, CEO, Tagmarshal, in this Expert Webinar.