Tagmarshal—the world leader in optimizing on-course operations and pace-of-play management through data-driven software—announces the release of its most advanced solution to date. This is the company’s first version of software to be powered by AI (artificial intelligence), building on the previous machine-learning-based release.

Incorporating AI allows Tagmarshal to provide an all-new level of insight to course managers and staff, including unprecedented prediction and forecast abilities. These insights are industry firsts, and combined with the system’s other features strengthen Tagmarshal’s leadership position in the industry.

Among the host of new benefits:

• Customizable Screen Set-Up. See the data you’re interested in, in a way that makes the most sense to you. Easy drag-and-drop control lets you place the most important information where you can view it first.
• Widgets And Features. New applications let you format data in different ways, decide which information you want to see, set daily targets for key metrics, correlate different fields (pace of play, food and beverage ordering, etc.) by player, and more.
• Intuitive Interface. The user interface has been made both easier and more enjoyable to use, with user-friendly and streamlined navigation that helps you master the system quickly. The mobile-optimized software is also quicker to load and fully responsive, creating a seamless on-the-go experience.
• Navigate By Role. Block data you don’t need to see, saving time and increasing efficiency by eliminating screen clutter. 
• Robust Security. Tighter privacy controls protect sensitive data and information.

“Tagmarshal has really been beneficial, and our bottom line has increased tremendously,” added Weaver. 

Forward-thinking golf managers who want to drive continuous improvement can schedule a live demo of this easy-to-implement technology at Tagmarshal.com/demo or via email: contact@tagmarshal.com.

For more information about Tagmarshal, access the website at www.tagmarshal.com.

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Tagmarshal, the market leader in golf course optimization technology, is pleased to unveil its partnership with the Colorado Golf Association. This collaboration marks an exciting opportunity for Tagmarshal to connect with and enhance the experiences of PGA professionals throughout the region.

Tagmarshal’s cutting-edge technology offers golf courses full, real-time operational oversight and reporting. Leveraging a combination of advanced GPS technology and robust algorithms fueled by data from over 50 million rounds, managers can optimize on-course operations, with tools to effectively manage pace and flow of play, enhancing the player experience, increasing efficiency through automation, and generating additional revenue.

The partnership with the CGA encompasses sponsorship for the CGA Public Golf Summit taking place in October 2024, along with the sharing of educational opportunities, including online webinars and expert sessions.

”The CGA is excited to partner with Tagmarshal and launch its unique technology at CommonGround Golf Course, the home of the CGA. Pace of play is critical to managing the experience and improving our members’ satisfaction when they play CommonGround.  We look forward to sharing our results with our member facilities throughout the year in webinars and at our annual public golf operators summit,” says Ed Mate, Executive Director/CEO, Colorado Golf Association.

The partnership with the Colorado Golf Association builds on Tagmarshal’s existing partner network, which includes several PGA section partners, such as Illinois, Metropolitan, Southwest, Southern California, Pacific Northwest, South Florida, and Kentucky, as well as the National Golf Course Owners Association (NGCOA), PGA Magazine and the CMAA Carolinas Chapter. 

Michael sits down with Bodo Sieber, CEO & President of Tagmarshal for a House Chat. Learn how Tagmarshal has become one of the industry leaders in golf course optimization and pace management technology. Are you looking for better ways to improve pace of play, streamline operations and improve the overall customer experience at your facility?

Golf course management is being reinvented and revolutionized by technological advancements, often focused on the collection and analysis of large amounts of data. With multiple tech solutions and systems frequently in use at a single facility, extensive data sets are gathered that aid and inform better decision-making and optimal strategies.

If these solutions aren’t working together to combine the data and insights gathered, though, then operators aren’t harnessing the full power and potential of the data they gather.

Because Tagmarshal integrates seamlessly with many of the industry’s biggest names, it has established itself as the go-to central hub through which opportunities to improve can be identified.

Here are 5 tech integrations that will help you unlock new opportunities for optimization.

Tagmarshal already integrates with a lengthy list of the industry’s leading tee sheet providers, including ForeTees, EZLinks, foreUP, Lightspeed, Club Prophet, Clubessential and many others.

Having player names pull through into your tee sheet saves your team time, but the real value lies in Tagmarshal’s Tee Sheet Auto-Assignment feature. As each playing group enters the first tee, the system uses golf cart GPS data and AI to automatically assign the tracking device in use to the player names in the group.

All the data you gather is now tied to these names, in real-time and historically, so you have a full record of every time a guest or member plays at your course.

PRO TIP: Built-out player profiles mean you can offer tailored service specific to their needs, and assign tee times paced on historical pace data.

The use of dynamic pricing has become increasingly popular in recent years, as courses look to capitalize on the surge in golf’s popularity to grow their revenue.

• Dynamic pricing software is most effective when it collects and analyzes large data sets from tee sheet providers and other course management software.
• To charge a premium rate, your course does need to guarantee a steady pace and flow of play, especially during peak periods when the price will be highest.

Your team should understand how dynamic pricing works so they can explain it to players, with pricing software taking care of the rest.

PRO TIP: Using Tagmarshal’s pace of play management to reduce round times and improve flow means more players on the course at a price that better serves the bottom line.

Weather is one variable that is totally out of your control, but you can gather data that reveals the impact conditions have on your operation so that you can plan accordingly.

• Tagmarshal integrates with GolfWeather, which provides conditions specific to the exact longitude and latitude of each course.
• Every round logged and recorded by the system has the exact weather conditions linked to it. This is a great way to see how the weather impacts your average round time, as well as your course flow.

Via the Analytics Hub, you can also select a date range and see the average weather conditions over that period, displayed in the weather widget in the top-right. Comparing your course data alongside your weather information reveals insights into how factors like course setup and cart path only days affect what is realistically achievable pace-wise.

PRO TIP: Knowing that a certain area of your course suffers wear and tear on wetter days, for example, means you can switch between different preset geofence options and proactively protect your turf.

Having live scoring available to players is a major plus for courses that regularly host league play or tournaments.

At courses using Tagmarshal’s 2Way golf cart GPS screens, players get the thrill of real-time updates to leaderboards thanks to an integration with Golf Genius. The system uses GPS location data to prompt players to enter their score after each hole.

Your team no longer has to manually record and input scores for tournament or league play, saving valuable labor hours.

The real benefit here is to the player, rather than any data gathered, but an enhanced experience increases the likelihood of return play and drives member loyalty.

PRO TIP: Younger, newer golfers are accustomed to tech being a part of their experience. With live scoring, they can enjoy leaderboards in the same way they might have while playing off-course golf.

When software solutions designed for club management integrate with on-course optimization systems, you can unlock additional efficiency opportunities and insights.

The recent integration between Whoosh and Tagmarshal is a great example.

• You can now seamlessly view bookings managed in Whoosh directly within the Tagmarshal system, which eliminates duplication of effort and optimizes workflows.
• You can also assign tracking tags and carts to specific members or players without interruption, enhancing overall course management and personalized service.

PRO TIP: Keep an eye on this integration, which will soon extend to incorporate player pace profiles and trends from Tagmarshal into the Whoosh platform.

The most effective golf tech solutions understand that they shouldn’t operate in isolation, but rather talk to one another so operators maximize their opportunities to unlock additional insights that aid better decision-making.

By committing to integrating with solutions that benefit both clubs and players, Tagmarshal ensures that you have all the tools at your disposal to optimize your operation.

Designed by the world-renowned architectural team of Dr. Michael Hurdzan and Dana Fry, The Quarry opened for play in 2007.

The Par 72 championship golf course offers an exceptional golf experience with spectacular views. Stretched across 800 acres of pristine native preserves, it features abundant wildlife and an expansive lake system.

For our latest Quick 9 interview, we caught up with The Quarry’s Head Golf Professional, Pat Doyle, PGA, who had some great insight and golfing memories to share with us.

How would you describe your morning routine to kickstart your day?

My morning routine involves first watering my bonsai trees before I leave the house. I’ve never been a big breakfast person before work but I do enjoy coffee. So that involves making black coffee at home with a bit of honey added or stopping at Dunkin for a cold brew (AKA rocket fuel). My drive in to work takes about 30 minutes and I like to spend it listening to a book on tape or music and driving slowly.

Has golf always been your first love?

Golf for me has always been about spending time with people and enjoying good competition between friends. I wouldn’t consider it a love but more of a hobby that I’ve made into a profession.

Tell us about your role at The Quarry Golf Club. Why is it important?

My role at The Quarry Golf Club is to manage our day-to-day operations and golf events. The day-to-day goal is to meet all of our Members’ and Guests’ expectations of what they think “their” private Golf Club experience should be. Obviously, it is very difficult to meet everyone’s expectations but if you give each individual the time and listen, each will tell you ways they think you can improve.

Why has your course decided to invest in Tagmarshal?

The Club invested in Tagmarshal to provide the management team with real-time pace data and a high-level visual of course traffic to improve our reaction time with slow play. The gravy on top is the 8” color display screen in each of the members’ private carts that provides them with their actual pace of play and hole yardages.

Since implementing Tagmarshal, how have your golfers responded to the on-course experience?

Any time you are introducing something new into a Member’s golf experience there can be some pushback. With Tagmarshal the Members thought we just needed better player assistants rather than paying a GPS company to tell us players are slow. Tagmarshal is a major assist when experiencing slow play and provides the Golf Staff with real-time information to react quicker to solve the issues sometimes before they develop into real problems.

Since implementation in 2022, our Members have embraced Tagmarshal and really enjoy the 8” color display screen and improved pace management.

Describe Tagmarshal in three words.

Sharp, intuitive and advantageous.

What is your dream golf destination? Why?

Old Head in Kinsale, Ireland. If you’ve been there then you know.

Your best golf moment?

Can I give you two? Watching one of my playing companions on the ‘Road Hole’ – number 17 at St. Andrews – make a 10 when he was 3 under through 16. One of his shots even stopped on the road.

The other was a match with one of my Club Members at North Berwick, Scotland (my favorite golf course). On the 2nd hole, he hit his drive on the beach (Firth of Forth). Luckily, the tide was out, he climbed down the ladder, hit his shot off the beach and somehow made a PAR. We ended up tying the hole and he won the match.

If you could be a caddie on Tour, whose caddie would you like to be and why?

I would caddie for any player in a Ryder Cup match, USA or European. The intensity and fire in that sporting event are unmatched.

Playing more than 7,000 feet from the back tees, Tierra Rejada is nestled in the foothills of eastern Ventura County in Southern California.

Since opening in 1999, this par 72 masterpiece of playability and scenic beauty consistently ranks among the state’s top courses. It offers a true test for golfers of all skill levels.

We spoke with Brian Helmuth, Tierra Rejada’s Manager of Golf Operations, to learn more about his role at the club and how technology is being used to optimize operations.

How would you describe your morning routine to kickstart your day?

My morning routine is to open Tagmarshal and check the current pace. If I see our pace from the day before was abnormal from the report generated, I check the delayer groups.

Has golf always been your first love?

Yes.

Tell us about your role at Tierra Rejada Golf Club. Why is it important?

Manager of Golf Operations. I work directly with customers and our marshals. I also provide relief to Kris (Dennis, GM) and Jacob (Chandler, Assistant GM) and am more hands-on with guest interactions.

Why has your course decided to invest in Tagmarshal?

The GPS is a big plus for a tough course like ours.

Since implementing Tagmarshal, how have your golfers responded to the on-course experience?

Positively.

Describe Tagmarshal in three words.

Smart, effective, accurate.

What is your dream golf destination? Why?

Augusta. To play a round at Augusta National – for obvious reasons.

Your best golf moment?

Albatross on a par 5 (6 other hole-in-ones…not to brag).

If you could be a caddie on Tour, whose caddie would you like to be and why?

Rickie Fowler. I grew up competing against him and he is from my rival high school.