Great news – our webinar, “How Pine Hills & Spy Ring drive revenue gains and labor savings with optimization tech and data,” is now available to watch on-demand and in your own time!

Expert guests Justin Plank from Pine Hills and Jack Romano from Spy Ring detail how the courses have increased efficiency and opened up additional revenue opportunities, thanks to the shrewd use of technology and data.

Pine Hills has been voted the number-one golf course on Long Island by GolfNow and Spy Ring, the newest public golf course on Long Island, is a modern 9-hole destination designed by up-and-coming golf course architect, Tyler Rae.

In this episode of the Tech Caddie podcast, Mike Hendrix speaks with Bodo Sieber and Craig Kleu from Tagmarshal about their innovative technology designed to improve pace of play on golf courses. They discuss the origin of Tagmarshal, its partnership with the DP Tour, and critique the PGA Tour’s recent pace of play rule changes. The conversation also explores the implications of dynamic pricing in golf and the future of golf management through AI integration.

• Tagmarshal was founded to address slow play on golf courses.
• The technology provides real-time data to optimize course management.
• Partnership with the DP Tour enhances tournament management.
• Critique of PGA Tour’s pace of play rules highlights industry challenges.
• Dynamic pricing can increase revenue but must ensure a good experience.
• AI integration will help golf courses optimize operations.
• Understanding player behavior is key to improving pace of play.
• Tagmarshal’s data-driven approach is revolutionizing golf management.
• The golf industry is underserved by technology, presenting opportunities.
• Future developments will focus on predictive analytics for golf courses.

Course-management software locates carts stolen from Ontario golf courses

Kennesaw, Ga. (Dec. 2, 2024) – Tagmarshal has impacted its 600-plus partner golf courses in countless ways: improving pace of play, increasing revenue, reallocating resources, and using data to pinpoint other ways of optimizing on-course operations. 

Now it seems Tagmarshal software has another role: Crime buster.

In late September, Pheasant Run Golf Club in Sharon, Ontario, Canada, used the GPS tracking functionality that’s part of every Tagmarshal system to locate 18 golf carts stolen in the middle of the night—by accessing their live locations in just half an hour!

“When I arrived at the course at 6 a.m. on September 27th, I saw cart tracks by the main entrance,” reports Graeme McCarrel, Director of Golf at the 27-hole public facility in central Ontario, about 35 miles north of Toronto. “I sped up to the club and saw that 18 carts were missing. I called my general manager and the police and used my phone to take photographs of the tracks in the dew.”

At 6:30 a.m., McCarrel sat down at his computer in the pro shop and opened the Tagmarshal system that the course had been using since the beginning of the year. “I knew which carts were missing, looked on the computer, and saw from GPS tracking that they were about 20 minutes down the road. I knew instantly where they were!”

He passed on the carts’ location to the police, who sent a squad car that sat watching the location—a chicken coop—until 4 in the afternoon when a search warrant was executed. The police entered the coop, and found all 18 carts, but no suspects.

He had 17 of the carts back the same day; the 18th was severely damaged and will be repaired in the offseason. Even so, he figures the savings to him, his insurance, and TurfCare, his cart supplier, at $180,000 Canadian–$10,000 a cart.

“We were having a tournament that same day, so I needed more carts. I called TurfCare at 7 a.m. and learned they’d had carts stolen the week before. By the way, they were able to get me carts for the tournament by 8:30 a.m.” 

The theft at Pheasant Run was just one of many in the province last summer that were the focus of an ongoing police investigation. In mid-October, four men were arrested while raids on both homes and storage facilities in the province located another 18 golf carts, other stolen property, $100,000 worth Pokemon cards, and both cannabis and cocaine.

“At first I thought the thieves must have been pretty smart, as they were able to circumvent the cameras we have all over the place,” McCarrel added. “But then I realized that they weren’t smart enough to stop and check the carts for GPS units. We don’t have screens in our carts, just the tracker underneath, so maybe they thought ‘No screen, no GPS.’”

McCarrel is already working with Tagmarshal to set up further geo-fencing to his system, which, he says, would have alerted him as soon as the carts were taken off the property. But that’s for next season. Right now, he’s on a delayed honeymoon, having gotten married in June.

“This is our first year with Tagmarshal and we’re counting our blessings. Thanks to Tagmarshal we got our carts back.”

While Pheasant Run purchased Tagmarshal to help optimize their operation’s performance leading to enhanced player experiences, increased efficiency, and additional revenue – saving their carts from theft was the cherry on top!

Read the full article in The First Call.

You can now watch our expert webinar, “Lessons from Baltusrol: Leveraging data and optimization tech to enhance the player experience and efficiency,” on demand and in your own time!

Jaimie Pierson, PGA, Head Golf Professional, gives us a behind-the-scenes look at how Baltusrol uses cutting-edge technology to create memorable player experiences.

With the Upper Course closed for renovation this season, the Lower Course had to deal with increased play volume, while still maintaining their standards for pace and flow. Across the season, average round times were below 4 hours.

Free webinar explains how one of the world’s finest clubs improves the player experience with data and optimization technology

Kennesaw, Ga. (Nov. 21) – Club managers, pros, and other course personnel will want to clear calendars for Tuesday, December 3, at 10 am EST, for a free, PDR-accredited webinar sure to provide critical insights for improving club operations and player satisfaction.

“Lessons From Baltusrol: Leveraging Data And Optimization Tech To Enhance The Player Experience And Efficiency” will feature Jaimie Pierson, PGA, Head Golf Professional at Baltusrol Golf Club. He will share a behind-the-scenes look at how one of the most famous and highly regarded clubs in the world uses cutting-edge technology to make life better for its members, as well as its staff.

Known for maintaining the highest standards both on and off its two top-ranked, major-championship host golf courses, Baltusrol has been in the news lately with the Gil Hanse-led renovations of both its Lower (2020) and Upper (2025 re-opening) Courses. The Lower Course will host the 2029 PGA Championship.

With the Upper Course closed for most of this year, the Lower Course experienced an increased volume of play, but was consistently able to keep to the club’s high-quality experience and pace-of-play standards. In fact, by utilizing Tagmarshal to manage both pace and flow, average round times on the Lower Course were very impressive, coming in under four hours.

“Tagmarshal has allowed us to effectively monitor our pace-of-play policy while allowing our staff to be more efficient with their time,” said Pierson. “This has not only resulted in an enhanced member and guest experience but allowed our staff to be able to have more time for their other responsibilities. A true win-win for membership and staff!”

Register now for this exclusive webinar, which will focus on a number of key issues for club management, including:

• What makes—and breaks—the member experience
• How proactive management helps build a positive pace-of-play culture
• Why Baltusrol’s use of deep-dive data is valuable to the operation
• How data and tech impact efficiency, including saving labor hours
• How members respond to technology and the changes it brings
• Live Q&A with audience

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and partners with more than 600 facilities. Along with Baltusrol, partner courses include top U.S. private, daily fee, and resort facilities such as Valhalla, Pinehurst, Hazeltine, Whistling Straits, Old Course at St Andrews Links, Bandon Dunes, Serenoa, and Erin Hills.

More information on this valuable, free webinar:

• “Lessons From Baltusrol: Leveraging Data And Optimization Tech To Enhance The Player Experience And Efficiency”
• Date: Tuesday, December 3, 2024
• Time: 10 a.m. EST
• PDR Credits apply to Met and Mid-Atlantic PGA Section members
• Register here.