Tagmarshal is delighted to announce the appointment of Pat Parenti as its new Business Development Executive.

Parenti brings a wealth of industry experience to the company as a seasoned veteran in the golf GPS space, serving for more than 20 years as a President, Senior VP and Sales Executive in the GPS industry. Pat received PGA Class “A” status in 1996.

Tagmarshal’s Vice President of Business Development, David Hamilton, welcomed the appointment.

“Bringing Pat on board is a great boost for our efforts to grow our relationships and footprint in key markets. His sales and management experience will aid us in extending our reach so that we can help more courses manage pace effectively and optimize their operations.”

David Hamilton

Vice President of Business Development

Tagmarshal

Since entering the market in 2015, Tagmarshal has established itself as the industry leader in on-course optimization. In the same way that Google Maps or Waze has made our lives easier, Tagmarshal’s GPS-based technology has changed golf course management for cart, walking and caddie courses.

Data is at the core of the system that optimizes on-course player flow and drives efficiencies and savings through automation, as well as delivering material ROI via revenue and tee sheet optimization.

“I’m excited to be joining Tagmarshal during a period of unprecedented growth,” Parenti said. “With an ongoing commitment to innovation, dedicated installation teams, and the finest service and support in the industry, I’m certain that Tagmarshal will continue to deliver a best-in-class solution that helps courses capitalize on golf’s surging popularity.”

Tagmarshal recently announced its biggest system upgrade yet, powered by AI and machine learning based on data from more than 50 million rounds. Featuring enhanced data visualization and analytics, it’s now easier than ever for users to customize their experience, with the system highlighting data that aids managers in making smart operational decisions.

Tagmarshal partners with over 500 private, daily fee, public and resort courses, including 40 of the Top 100 US courses, several golf management groups, and a large number of $30 to $50 green fee courses. To learn more about Tagmarshal, visit tagmarshal.com/demo.

Courses partnered with Tagmarshal include Pebble Beach, Cypress Point, Tierra Rejada, Gold Canyon Golf Resort and Terravita Golf & Country Club.

Parenti will focus his efforts on Arizona, Nevada and Southern California, where he has built up relationships over many years. With his appointment, and its partnerships with the Southwest and Southern California PGA sections, Tagmarshal furthers its commitment to driving growth in these areas, providing courses with valuable, analytics-driven guidance to help them reach their objectives.

Parenti is based in Phoenix, Arizona. Get in touch now and schedule a meeting or live demo by emailing patrick.parenti@tagmarshal.com, or calling 602-524-6376.

Article by The First Call, May 2024

Tagmarshal—the market leader in optimizing on-course operations and pace-of-play management through data-driven software—has partnered with tee-sheet provider Club Caddie, known for innovative tee-sheet solutions.

Working together, Tagmarshal and Club Caddie will focus on daily-fee courses and country clubs, strengthening their mutual commitments to streamlining operations and elevating the golf experience for facilities and players alike. Club Caddie is the latest golf technology management company to partner with Tagmarshal, the acknowledged leader in pace-of-play and on-course operations data technology. 

Tagmarshal’s vision is to help course partners unlock the exponential power of their data via integration. Once data is incorporated into Tagmarshal’s ecosystem, operators can unlock insights that will aid better decision-making, including into individual players’ behavior and performance. Leveraging these player-profiling and data-analytic tools, courses can not only personalize the golfer experience, tailor services and marketing efforts, and foster stronger relationships with players, but also optimize their return on investment, as greater control of on-course operations yields rewards in the form of additional green fee revenue. 

“We believe what happens on-course is the economic engine of the golf business. Our optimization software gives courses the tools to enhance the quality of the player experience and revenue, with fewer resources. Integrating our data sources with Club Caddie, produces even deeper insights and greater efficiencies, which helps to guide operational decisions and day-to-day management.”

Bodo Sieber

CEO

Tagmarshal

Club Caddie is a leading  cloud-based tee-sheet and online reservation engine on the market, offering tee-time scheduling, inventory management, and member-engagement solutions. Acquired by Jonas Club Management Software in 2020, the organization continues to grow and diversify.

“Our goal has always been to help golf course operators become more efficient and improve their bottom line. By combining Tagmarshal’s advanced pace and flow of play management and data analytics capabilities with our tee-sheet management system, we can offer more value to our clients. This partnership perfectly aligns with our mission to enhance the operational efficiency of golf courses, ultimately benefiting both operators and golfers,” said Jason Pearsall, CEO of Club Caddie.

Club Caddie courses will be able to optimize tee-time allocation, track individual golfers’ pace of play in real-time, and streamline staff workflows by accessing the tee sheet from within Tagmarshal’s system, further enhancing productivity. With labor shortages still critical at many courses and player demand remaining consistently high, increasing operational efficiency is key – allowing smaller teams to achieve more, with less.

Course managers who want to benefit from the power of integration with Tagmarshal may schedule a meeting or live demo via email: contact@tagmarshal.com or by visiting www.tagmarshal.com/demo.

For more information about Tagmarshal, access the website at www.tagmarshal.com.

Read the full article in The First Call

Topic: How Woodbridge GC uses on-course optimization technology to save labor hours and increase revenue!

Expert Guest: Dan McIntire, Head Golf Professional, Woodbridge GC

Duration: 1 Hour

Great news – our webinar, “How Woodbridge GC uses on-course optimization technology to save labor hours and increase revenue,” is now available to watch on-demand and in your own time!

Expert guest Dan McIntire, Head Golf Professional, Woodbridge GC, shares his insight on how the course has generated additional revenue and increased efficiency, thanks to the shrewd use of technology.

Topic: 5 Ways The Preserve GC is using innovative tech to make its members (and team) happy!

Expert Guest: Riley T. Ramones, PGA, Head Golf Professional, The Preserve

Duration: 1 Hour

You can now watch our expert webinar, “5 Ways The Preserve GC is using innovative tech to make its members (and team) happy,” on demand and in your own time!

Expert guest, Riley T. Ramones, PGA, Head Golf Professional at The Preserve, walks us through how the club uses technology to enhance the member experience, build a positive pace of play culture and empower its team.

Set within a stunning 20,000-acre private nature preserve in Monterey, California, The Preserve opened in 2000 and features a soft, flowing landscape that rises, falls and subtly changes from hole to hole.

The Tom Fazio masterpiece consistently features in the annual 100 Greatest Courses list and is currently ranked 14th in the state.