Tagmarshal, the market leader in golf course optimization technology, is delighted to announce its partnership with 59club UK. This collaboration presents an exciting opportunity for Tagmarshal to engage with and elevate the experiences of Golf professionals across the region.

Tagmarshal’s state-of-the-art technology provides golf courses with full, real-time operational oversight and reporting. Through an innovative combination of advanced GPS technology and powerful algorithms driven by data from over 50 million rounds, managers can optimize on-course operations, with tools to effectively manage pace and flow of play, enhancing the player experience, increasing efficiency through automation, and generating additional revenue.

The partnership with 59club UK includes  educational roadshows, participation in awards  and club studies, as well as the sharing of educational opportunities such as online webinars and expert sessions.

“Affiliation with 59club UK is of significant importance to us, showcasing our dedication to elevating the golfing experience. We’re excited about the chance to offer members of 59club UK insightful, analytics-driven guidance to assist them in achieving their goals.”

Stephen Knoop

Managing Director

Tagmarshal International

The partnership with 59club UK builds on Tagmarshal’s existing partner network, which includes several partners, such as the GCAE (Europe), PGA of Alberta, PGA of British Columbia, NGCOA Canada, Metropolitan PGA, Southern California PGA, Pacific Northwest PGA, South Florida PGA, as well as the National Golf Course Owners Association, PGA Magazine and the CMAA Carolinas Chapter.

Tagmarshal—the world leader in optimizing on-course operations and pace-of-play management through data-driven software—announces the release of its most advanced solution to date. This is the company’s first version of software to be powered by AI (artificial intelligence), building on the previous machine-learning-based release.

“This latest release represents a significant upgrade. The enhancements and new features offer even greater functionality and efficiency, further enhancing our ability to provide an exceptional experience for our golfers while streamlining various aspects of our operations.”

Lowell Weaver

General Manager and Managing Partner

The Medalist Golf Club

Incorporating AI allows Tagmarshal to provide an all-new level of insight to course managers and staff, including unprecedented prediction and forecast abilities. These insights are industry firsts, and combined with the system’s other features strengthen Tagmarshal’s leadership position in the industry.

“Innovation is part of our DNA and our team is constantly working with our partners to deliver optimization technology that works hard to meet their needs—now and in the future.  AI and machine learning augmentation are a key part of this.”

Bodo Sieber

CEO

Tagmarshal

Among the host of new benefits:

• Customizable Screen Set-Up. See the data you’re interested in, in a way that makes the most sense to you. Easy drag-and-drop control lets you place the most important information where you can view it first.
• Widgets And Features. New applications let you format data in different ways, decide which information you want to see, set daily targets for key metrics, correlate different fields (pace of play, food and beverage ordering, etc.) by player, and more.
• Intuitive Interface. The user interface has been made both easier and more enjoyable to use, with user-friendly and streamlined navigation that helps you master the system quickly. The mobile-optimized software is also quicker to load and fully responsive, creating a seamless on-the-go experience.
• Navigate By Role. Block data you don’t need to see, saving time and increasing efficiency by eliminating screen clutter. 
• Robust Security. Tighter privacy controls protect sensitive data and information.

“The Tagmarshal system is intuitive enough that I can tell if something is wrong within 15 seconds and instantly address the problem.”

Derek Guzman, PGA

Head Golf Professional

Sand Valley Golf Resort

“Tagmarshal has really been beneficial, and our bottom line has increased tremendously,” added Weaver. 

Forward-thinking golf managers who want to drive continuous improvement can schedule a live demo of this easy-to-implement technology at Tagmarshal.com/demo or via email: contact@tagmarshal.com.

For more information about Tagmarshal, access the website at www.tagmarshal.com.

Read the article on Golf Wire

Tagmarshal, the market leader in golf course optimization technology, is pleased to unveil its partnership with the Colorado Golf Association. This collaboration marks an exciting opportunity for Tagmarshal to connect with and enhance the experiences of PGA professionals throughout the region.

Tagmarshal’s cutting-edge technology offers golf courses full, real-time operational oversight and reporting. Leveraging a combination of advanced GPS technology and robust algorithms fueled by data from over 50 million rounds, managers can optimize on-course operations, with tools to effectively manage pace and flow of play, enhancing the player experience, increasing efficiency through automation, and generating additional revenue.

The partnership with the CGA encompasses sponsorship for the CGA Public Golf Summit taking place in October 2024, along with the sharing of educational opportunities, including online webinars and expert sessions.

“Being affiliated with the Colorado Golf Association holds great importance for us, demonstrating our commitment to enhancing the game of golf. We’re thrilled at the opportunity to provide CGA members with valuable, analytics-driven guidance to help them reach their objectives.”

Bodo Sieber

CEO

Tagmarshal

”The CGA is excited to partner with Tagmarshal and launch its unique technology at CommonGround Golf Course, the home of the CGA. Pace of play is critical to managing the experience and improving our members’ satisfaction when they play CommonGround.  We look forward to sharing our results with our member facilities throughout the year in webinars and at our annual public golf operators summit,” says Ed Mate, Executive Director/CEO, Colorado Golf Association.

The partnership with the Colorado Golf Association builds on Tagmarshal’s existing partner network, which includes several PGA section partners, such as Illinois, Metropolitan, Southwest, Southern California, Pacific Northwest, South Florida, and Kentucky, as well as the National Golf Course Owners Association (NGCOA), PGA Magazine and the CMAA Carolinas Chapter. 

Michael sits down with Bodo Sieber, CEO & President of Tagmarshal for a House Chat. Learn how Tagmarshal has become one of the industry leaders in golf course optimization and pace management technology. Are you looking for better ways to improve pace of play, streamline operations and improve the overall customer experience at your facility?

Golf course management is being reinvented and revolutionized by technological advancements, often focused on the collection and analysis of large amounts of data. With multiple tech solutions and systems frequently in use at a single facility, extensive data sets are gathered that aid and inform better decision-making and optimal strategies.

If these solutions aren’t working together to combine the data and insights gathered, though, then operators aren’t harnessing the full power and potential of the data they gather.

Because Tagmarshal integrates seamlessly with many of the industry’s biggest names, it has established itself as the go-to central hub through which opportunities to improve can be identified.

Here are 5 tech integrations that will help you unlock new opportunities for optimization.

All the data you gather is now tied to these names, in real-time and historically, so you have a full record of every time a guest or member plays at your course.

PRO TIP: Built-out player profiles mean you can offer tailored service specific to their needs, and assign tee times paced on historical pace data.

The use of dynamic pricing has become increasingly popular in recent years, as courses look to capitalize on the surge in golf’s popularity to grow their revenue.

• Dynamic pricing software is most effective when it collects and analyzes large data sets from tee sheet providers and other course management software.
• To charge a premium rate, your course does need to guarantee a steady pace and flow of play, especially during peak periods when the price will be highest.

Your team should understand how dynamic pricing works so they can explain it to players, with pricing software taking care of the rest.

PRO TIP: Using Tagmarshal’s pace of play management to reduce round times and improve flow means more players on the course at a price that better serves the bottom line.

“The data has allowed us to optimize tee sheet capacity and improve flow – increasing golf revenue by 85% within 3 years.”

Chip Hierlihy, PGA

General Manager

Fieldstone Golf Club

Via the Analytics Hub, you can also select a date range and see the average weather conditions over that period, displayed in the weather widget in the top-right. Comparing your course data alongside your weather information reveals insights into how factors like course setup and cart path only days affect what is realistically achievable pace-wise.

PRO TIP: Knowing that a certain area of your course suffers wear and tear on wetter days, for example, means you can switch between different preset geofence options and proactively protect your turf.

Having live scoring available to players is a major plus for courses that regularly host league play or tournaments.

At courses using Tagmarshal’s 2Way screens, players get the thrill of real-time updates to leaderboards thanks to an integration with Golf Genius. The system uses GPS location data to prompt players to enter their score after each hole.

Your team no longer has to manually record and input scores for tournament or league play, saving valuable labor hours.

The real benefit here is to the player, rather than any data gathered, but an enhanced experience increases the likelihood of return play and drives member loyalty.

PRO TIP: Younger, newer golfers are accustomed to tech being a part of their experience. With live scoring, they can enjoy leaderboards in the same way they might have while playing off-course golf.

When software solutions designed for club management integrate with on-course optimization systems, you can unlock additional efficiency opportunities and insights.

The recent integration between Whoosh and Tagmarshal is a great example.

• You can now seamlessly view bookings managed in Whoosh directly within the Tagmarshal system, which eliminates duplication of effort and optimizes workflows.
• You can also assign tracking tags and carts to specific members or players without interruption, enhancing overall course management and personalized service.

PRO TIP: Keep an eye on this integration, which will soon extend to incorporate player pace profiles and trends from Tagmarshal into the Whoosh platform.

“To be able to have a partner like Tagmarshal, that is willing and able to interface and connect with other platforms, helps us to understand our operation better.”

Matt Barksdale, PGA

Director of Golf

Pinehurst Resort

The most effective golf tech solutions understand that they shouldn’t operate in isolation, but rather talk to one another so operators maximize their opportunities to unlock additional insights that aid better decision-making.

By committing to integrating with solutions that benefit both clubs and players, Tagmarshal ensures that you have all the tools at your disposal to optimize your operation.