OUR MISSION:

TO OPTIMIZE THE PACE, PROFITABILITY AND ENJOYMENT OF GOLF BY USING DATA

rounds tracked and counting

average pace improvement

ROI per season

• Having improved 10 million rounds of golf, adding data and research value to major associations and powered by learnings and insights from some of the world’s top golf operations, Tagmarshal turns your pace into an asset.
• Easy to use and loved by players, course staff and committees in 9 countries including USA, Canada, UK and Europe. Tagmarshal is an Irish company with a US set-up in Atlanta GA.
• The technology provides golf courses with the tools to actively pursue consistent and high quality player experiences via better on-course field flow, excellent pace of play, optimised set-ups and easier management.
• Improve efficiencies,save costs and increase revenue with actionable data and intuitive technology.
• Leading Golf Cart GPS technology

The Tagmarshal Promise

Quality, value, innovation, service excellence and integrity

leadership

BODO SIEBER
CEO and Co-founder

Bodo Sieber is the CEO of golf course optimization and pace of play management system Tagmarshal. An experienced solutions architect for software systems focusing on business intelligence, GIS and process optimization, he has been recognized for innovation in golf and has spoken at Golf Business Tech Con, as well as being quoted in Forbes, Golf Digest, USA Today, Compleat Golfer and PGA Magazine among others.

CRAIG KLEU
COO and Co-founder

A passionate golfer, Craig was inspired to create a smart, tech-based solution to benefit course operators and golf players alike. More than our Operations Director, Craig maintains the soul of Tagmarshal’s customer success engine room.

JOHN WILLMORE
International Sales Director and Co-Founder

With a wealth of experience in technical sales, John takes a relationship-based approach to his business development and marketing responsibilities. As a life-long golfer with a single-digit handicap, John knows that a positive pace of play is non-negotiable.

STEPHEN KNOOP
Managing Director

Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

TAGMARSHAL ADVISORS

CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy

As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.

Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy

Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.

Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology

With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.

DUNCAN CRUICKSHANK
Strategic Advisor: Marketing and Communications Specialist

Duncan has an in depth knowledge of professional and amateur golf. He is highly skilled and experienced in marketing strategy, marketing management, brand development, event management, media relations and sponsorship.

our team

TOM COX
Vice President of Sales – North America

OLIVER GENTHE
Head of Development

TC COX
Vice President of Operations North America

LETICIA FISHER
Operations and Customer Success Manager

IAN KENNEDY
CEO – ExpressGolf

NATALIE DAVIDSSON
Marketing Manager

ANDREW RIDDELL
Financial Manager

ROB SEIDERER
Head of Tournament Track and Product Specialist

JEREMI JANSE VAN RENSBURG
UI and Design Executive

VUSI GUBENI
Digital Marketing Executive

TONDERAI PHIRI
Technical Support

NHLAKA MZOBE
Developer

ROBIN GORDON
Junior Graphic Designer

TONI ZEHNDER
Sales Administrator