ABOUT US

A visionary leader, with a strong understanding of process optimization, design thinking and user experience, Bodo’s focus is on driving positive change to grow the game of golf and help golf operations move towards a sustainable technology and data-enabled future. Recognized as one of the most innovative people in golf by Golf Inc., Bodo, a German native, is an experienced solutions architect for software systems, specializing in business intelligence, GIS, IoT (Internet of Things) and process optimization, having founded two successful software-driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc. Innovation Summit, PGA Show and Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

Craig's commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data-driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today. With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products that meet the needs of tomorrow.

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader. John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the sales team forging more than 500 successful Tagmarshal partnerships across the globe.

Stephen's background in Finance, Economics and Marketing, paired with his experience in professional sports – having played professional rugby and worked for major sports broadcasters – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

An avid golfer, Augusta resident David knows firsthand how important the player experience is and what shapes this on the course. With over 25 years of executive-level experience driving growth, having previously served as Vice President of Sales for Club Car, and most recently, Vice President of Business Development for Entegra, he brings a wealth of expertise tailored to business development and strategic planning across North America. Instantly recognizable in the industry, having spoken extensively at CMAA and NGCOA events over the past two decades, David boasts an Executive MBA in Business Management and a network of golfing contacts second to none.

Richard brings almost 10 years of experience as a startup and early growth CFO to Tagmarshal, adding strong analytical and strategic value. Although cricket is his first love, Richard is passionate about golf. Meshing his understanding of the game with the business of golf has been a dream come true and he is keen to drive Tagmarshal to become the undisputed leader in pace of play management.

Ben brings a wealth of experience as a successful entrepreneur, investor, and innovator in B2B technology. Solving one of golf's biggest problems, “what’s the wind doing”, has brought his patent-pending technology to Tagmarshal. Ben’s entrepreneurial success is driven by his passion for fast-paced environments and strategic challenges, using innovation to solve problems. Through his career, from start-up founder to public company executive, he also leverages new technology on current products to build compelling solutions that are customer-focused while maintaining business profitability. Tagmarshal is established with innovation in its DNA; as such, Ben's result-driven energy will push novel ideas, acquisitions and partnerships to ultimately move the golf world forward.

A Green Bay Packers supporter, who's drawn to the beauty of Colorado, John is a golf purist and a proud husband and father. He has a hunger to change the game of golf without disrupting the fantastic history and traditions that make it what it is.

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favorite players. Stephen is a golf and technology expert, as well as a husband and father to two children.

Born and raised in Augusta, Georgia, David had golf in his blood from an early age and was hooked from the age of 14. Enamored by the sport’s tradition, etiquette and integrity, he’s been fortunate to tee it up at Augusta National multiple times, while playing Cypress Point remains his biggest bucket list experience.

Patrick started his golf career at Lafayette Golf Course as an Assistant Professional. He managed the Raven Golf Club and Desert Canyon in Arizona, and the Ravines in West Lafayette, Indiana. He is a graduate of Purdue with a degree in Marketing and earned his Class A PGA status in 1992. He is a seasoned PGA and GPS veteran, having achieved over $100m in lifetime GPS sales, while consistently reducing overhead and cost to acquire new accounts.

An experienced sales professional, Ashleigh was raised by a family of golfers. Her mom attended Longwood College in Virginia on a golf scholarship, LPGA trained and turned pro. Ashleigh, a passionate golfer, received her first set of Little Tiger clubs at age six. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best. Ashleigh is also a proud mom to a son, who is also a keen golfer!

An avid golfer who was raised playing the game, his passion for the sport is palpable and on any given weekend, he’ll be out on the course! He hopes to one day surpass his grandad’s impressive record of 5 holes-in-one. He’s also a huge Boston Red Sox fan and watching them live at Fenway Park is high on his bucket list. Mike joined Tagmarshal in 2021 as a Partnership Executive and brings several years of growth partnership experience and an in-depth understanding of golf to the team.

From the moment he was born, Sean had a golf club in his hands. The day he broke his first window, he was promptly upgraded to course play, won his first tournament at 12 and continued to play as a competitive junior locally and Internationally. With a BBA in Marketing Management and a background in technical sales and business management, Sean is delighted to work with a pioneer in the golf industry to help grow the game he loves so much.

Combining his enthusiasm for tech with a fresh perspective on golf, Daniel has over 6 years of successful sales experience. Inspired by Tagmarshal's objective to revolutionize how courses manage pace and flow, he serves as a dynamic Partnership Executive. A lover of extreme sports and an avid follower of the X Games, he is a dedicated advocate for enhanced player experiences and continues to forge valuable relationships with partners across the state of Texas, all while eagerly awaiting Rickie Fowler's long-overdue first Major win.

Jared is a seasoned professional with a 17-year track record in the sales industry. Beyond his expertise in the corporate world, his true passion has always been golf, a journey that began in 1992. What sets Jared apart is his dedication to working with people, building connections and forging relationships in a way that blends his sales acumen with his love for people.

Michael is a dedicated professional with over 9 years of sales experience. He has a strong passion for staying active, which stems from his upbringing immersed in sports. Michael's lifestyle not only keeps him active but also instills discipline and determination, qualities that he seamlessly translates into his successful career in sales. He manages Georgia, Tennessee and Alabama.

Starting as a competitive golfer at the age of 10, Jake continued his golf obsession into a career. Since graduating from Coastal Carolina University's PGM program, Jake has worked as a Class-A PGA professional for numerous golf courses and more recently as a lead sales rep in the greater New York City area for a fast-growing club manufacturer. He is an avid Pittsburgh Steelers fan and his lifetime goal is to travel with his wife and kids to watch them play at every NFL stadium in the world.

Peter brings a wealth of knowledge and expertise in the world of golf and leads the Customer Success team with the same precision and focus he brings to the golf course. He remains calm and level-headed in difficult circumstances so he can work to help others and resolve any challenges.

With 21 years of experience as a PGA of Canada Golf Professional, Dean had the unique opportunity of being a client of Tagmarshal before starting his current role as the Canadian Customer Success Manager. Dean’s superpower lies in effortlessly remembering people’s names.

Whether it's troubleshooting customer challenges or perfecting his golf swing, Jack's commitment to excellence is unwavering. He wants our partners to soar and works tirelessly to make sure they achieve and exceed their targets.

Cole brings a wealth of PGA professional and industry knowledge, having worked at several premier facilities such as Pebble Beach Golf Links and Trump National GC in Washington D.C. This experience helps him identify opportunities that others cannot see, and take the necessary actions to capitalize on them.

Wynand is a PGA Golf Professional with over 15 years of experience in the golf industry. His expertise extends to course operations, tournament coordination, retail and guest relations and he has successfully overseen the day-to-day operations of golf facilities, ensuring exceptional playing conditions and memorable experiences for players of all skill levels.

Terence brings years of industry experience and service to his role. Terence is currently a PGA Associate in the Professional Golf Management Program and loves spending time with his wife and family, playing golf when he can.

Leif has over 30 years of experience in the golf industry, with 20 of those as a PGA Golf Professional. He has vast expertise in course operations, tournament management, and member services. He wants to see our partners excel and will work with them to reach the targets so their patrons have memorable experiences. He loves spending time with his wife and 3 kids, playing coach and coaching ice hockey.

An experienced sales professional, Ashleigh was raised by a family of golfers. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best in the business to showcase Tagmarshal’s revolutionary system.

Avron is a highly skilled Electronic Engineer and seasoned Naval Technical Officer with extensive experience spanning over four decades. Avron's passion resides in Technology, leveraging his extensive technical expertise and adept management capabilities to inspire and empower individuals toward collective advancement.

Leticia is a seasoned leader with 7 years of invaluable experience at Tagmarshal. Having traversed roles in Customer Success, Support, and now spearheading the Operations team, Leticia brings a wealth of insight into understanding our clients' diverse needs. With a strategic mindset, she orchestrates the Operations pipelines to guarantee world-class service delivery and excellence.

With ten years at Tagmarshal, Rob serves as Group Product Head at Tagmarshal, based in New York, where he provides executive leadership and strategic oversight across the Development and Customer Success departments.
Rob drives the advancement of Tagmarshal’s platform, analytics, and integrations, delivering solutions that enhance golfer experience, operational efficiency, and revenue performance for courses worldwide. His expertise drives Tagmarshal's mission to revolutionize the golf industry worldwide.

Natalie is a strategic Marketing Director with over 20 years of experience within the tech space. She is focused on building the Tagmarshal brand, developing long-term partnerships and driving growth. She manages an exceptional Marketing team, with a diverse range of skills. In her spare time, she loves a decent coffee, traveling and any outdoor activities.

Hugo is a seasoned media professional who brings a wealth of knowledge and expertise spanning over 25 years. He specializes in innovative media solutions and monetization strategies across various business sectors. With an entrepreneurial background in media, marketing, and business management, he is delighted to lead the global Tagmarshal Media team.

Peter brings a wealth of knowledge and expertise in the world of golf and leads the Customer Success team with the same precision and focus he brings to the golf course. He remains calm and level-headed in difficult circumstances so he can work to help others and resolve any challenges.

Robert, a seasoned Support Team Manager, brings extensive experience and a friendly demeanor to the team. With a keen eye for problem-solving and a commitment to customer satisfaction, Robert is the go-to person for resolving technical issues, answering questions, and providing guidance.

Struan started with the Customer Success team at Tagmarshal in 2020, after acquiring a degree in commerce and investment management. With a love for data and its ability to offer insights and answer difficult questions, Struan and the BI team work with our partners to unpack their course’s data and help them unlock opportunities for improvement. A scratch golfer for more than a decade, he played in the 2025 SA Amateur Championship and hopes to return to play Royal Dornoch, his favorite course, in the near future.

Llewellyn brings 25 years of experience in the software industry. He has held a wide range of roles, including software developer, senior developer, business analyst and testing specialist, and team manager. He has designed, developed, and delivered scalable solutions across various platforms and industries, leading cross-functional teams to success. He is delighted to bring his experience to assist with bridging the gap between technical execution and business strategy.

As the Operations Manager in Atlanta, Will brings hands-on technical expertise, a calm problem-solving mindset, and unwavering leadership. He is known for being adaptable under pressure and finding smart solutions to complex challenges. Will's approach helps his teams stay focused and supports continued innovation in the golf tech space.

Dean has been playing golf since the day he could walk. With a background in manufacturing, branding and innovation, he is dedicated to bringing a new element to the game he loves. Working with people is where he finds his drive, whether that's in the office with colleagues or on the golf course with partners. Dean fell in love with Europe several years ago and growing the Tagmarshal golf community within Europe is a dream come true.