5 innovative new features
top courses can't go without

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As the market leader in on-course optimization technology, Tagmarshal is constantly innovating and evolving to ensure the system gives operators the tools they need to enhance the player experience, increase efficiency through automation and generate additional revenue.

Working with more than 40 of the Top 100 US courses, and in excess of 600 partners worldwide, also means listening to the needs and issues faced by leading course operators and creating solutions that empower their teams.

Tagmarshal’s range of features is always expanding, with 5 exciting new features rolling out at present. Below, we’ll cover the basics of each feature and highlight how it benefits operators.

1. WindTag

Weather conditions, especially wind, are hyperlocal and constantly changing. Rather than showing you wind conditions from a beacon many miles away, WindTag is an innovative piece of technology that measures the exact wind conditions (speed and direction) in real-time at each pin on the course.

Every flag is fitted with a WindTag anemometer and instead of manually recording and uploading pin locations, and printing these out ahead of each day’s play, daily hole locations are automatically fed into Tagmarshal’s system.

Along with reducing labor needs, the WindTag data is displayed on Tagmarshal’s Caddie app or 2Way screen devices, as well as available screens for tee boxes and yardage markers, helping players with wind-adjusted distances and shot planning and enhancing their experience.

The technology also provides real-time recommendations that take into consideration how wind impacts distance, club selection, shot trajectory, and target. Additionally, WindTag is ideal for driving ranges, giving players at each bay recommendations based on which pin they’re hitting to.

All of the data gathered by WindTag is also gathered and analyzed, helping to drive optimization within the Tagmarshal ecosystem.

2. Advanced Reporting

Tagmarshal’s Analytics Hub, which brings together all of the data gathered by the various features, has been given an overhaul and features enhanced data visualization tools and visually appealing graphics.

The Advanced Reporting feature, which is separate from the Analytics Hub, facilitates a deeper understanding of pace, capacity and other key metrics by breaking them down into tee time blocks, days of the week, days of the month, weeks and months. This is a great way for operators to understand where and how they can add tee sheet capacity, which provides significant revenue gains.

The Data Directory allows users to create custom fields to collect specific data around players, which is then carried into the Round Reports sheets. This way, courses can create custom databases related to their most important metrics and track these over time.

3. Pace Disruptors

Using AI and machine learning based on more than 75 million tracked golf rounds, Tagmarshal’s system identifies problem groups before they adversely impact the rest of the field, with color-coding on the Live Map highlighting where interventions are most pressing.

Using the Pace Disruptors feature, operators can go a step further and set their own parameters for what constitutes an out-of-position group. When this threshold is reached, a notification is triggered and staff are alerted, as well as the players on courses using 2Way devices. Operators can swiftly and accurately change the outcome by proactively identifying these disruptor groups and intervening in real time.

The thresholds and methodologies can be adjusted to ensure that pace alerts are triggered at the course’s discretion.

4. Cart Stop

Tagmarshal’s Cart Stop feature now comes with kill switch functionality across both 2Way and Classic Installed devices.

Where 2Way devices are in play, a geofence warning will appear on-screen as soon as a breach occurs, as well as audible beeping. If a player hasn’t exited the prohibited area shortly afterward, forward motion will be disabled and the cart will be forced to reverse and return to the cart path.

In carts with the Classic Installed device, the Geofence Buzzer will sound when a breach occurs, affording the player the chance to exit the prohibited area. Should they not do so timeously, the kill switch will be triggered and they will need to reverse the cart until they exit the breach area.
This enables greater protection of sensitive turf areas, with the ability to toggle geofence templates on and off to react instantly to changing weather conditions and other variables.

5. Multi-Course Operator Reporting

Multi-Course Operators (MCOs) face a unique set of challenges – achieving steep revenue targets while optimizing the player experience and on-course operational efficiency.

Tagmarshal’s innovative, data-driven and consolidated MCO reporting includes key on-course metrics:

High-level view of on-course operations performance vs. objectives.
Ability to create benchmarks to track and optimize against.
Correlation between added tee sheet capacity and impact on player experience.
Quantify operator efforts and resultant outcomes.
Visibility of team engagement and the effect across facilities.
Creates a basis to charge premium rates.

Passive group reporting allows the operator to collect key data insights and metrics via a monthly single overview, whereas actionable group reporting can be conducted with MCOs that use 2Way cart screens for direct messaging with players.

Actionable tracking uses AI for automated identification of Pace Disruptors (problem groups), recovery and intervention success rates, and intervention time, with the reporting frequency tailored to daily, weekly and monthly reporting increments

With custom group reporting for premium operators, bespoke reporting requirements can include metrics like rounds on pace, groups tracked and caddie and green speed performance.

These are broken down into monthly and daily view, as well as day segments, to aid with the application of variable goal times and optimal resource allocation.

Conclusion

Each course faces a unique set of challenges, although many are shared across course types and the industry at large.

Tagmarshal’s new features have been designed to give operators the tools they need to provide the ultimate player experience while operating efficiently and maximizing revenue.

Operators that utilize the feature set effectively, backed by a revamped training system and unrivaled support from Tagmarshal’s dedicated Customer Success team stacked with PGA professionals, will see the benefits of data and optimization technology.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

Private Course Public Course Resorts Multi Course Operations Pace of Play Revenue generation More Solutions

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2Way Cart Screens

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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust 7inch Cart screens that are installed into cart fleet
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses
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Tagmarshal Track

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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:
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Tagmarshal Go

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Tagmarshal Premium Optimizer

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• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:
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Classic Installed

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses
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Classic Tags

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.
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“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses
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2Way Mobile

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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust Mobile screens that attach to golf bag
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses
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5 innovative new features
top courses can't go without

1. WindTag

2. Advanced Reporting

3. Pace Disruptors

4. Cart Stop

5. Multi-Course Operator Reporting

Conclusion

ABOUT TAGMARSHAL

SOLUTIONS

WATCH YOUR FREE DEMO NOW!

WANT TO KNOW MORE?
Contact us

WANT TO KNOW MORE?
Contact us

Contact Us

2Way Cart Screens

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

Tagmarshal Track

Tagmarshal Go

Tagmarshal Premium Optimizer

Classic Installed

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

Classic Tags

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

2Way Mobile

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

5 innovative new features top courses can't go without

1. WindTag

2. Advanced Reporting

3. Pace Disruptors

4. Cart Stop

5. Multi-Course Operator Reporting

Conclusion

ABOUT TAGMARSHAL

SOLUTIONS

WATCH YOUR FREE DEMO NOW!

5 innovative new features
top courses can't go without