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Lessons From Baltusrol: How Technology Keeps the Club On Top of Its Game

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Free webinar explains how one of the world’s finest clubs improves the player experience with data and optimization technology

Kennesaw, Ga. (Nov. 21) – Club managers, pros, and other course personnel will want to clear calendars for Tuesday, December 3, at 10 am EST, for a free, PDR-accredited webinar sure to provide critical insights for improving club operations and player satisfaction.

“Lessons From Baltusrol: Leveraging Data And Optimization Tech To Enhance The Player Experience And Efficiency” will feature Jaimie Pierson, PGA, Head Golf Professional at Baltusrol Golf Club. He will share a behind-the-scenes look at how one of the most famous and highly regarded clubs in the world uses cutting-edge technology to make life better for its members, as well as its staff.

Known for maintaining the highest standards both on and off its two top-ranked, major-championship host golf courses, Baltusrol has been in the news lately with the Gil Hanse-led renovations of both its Lower (2020) and Upper (2025 re-opening) Courses. The Lower Course will host the 2029 PGA Championship.

With the Upper Course closed for most of this year, the Lower Course experienced an increased volume of play, but was consistently able to keep to the club’s high-quality experience and pace-of-play standards. In fact, by utilizing Tagmarshal to manage both pace and flow, average round times on the Lower Course were very impressive, coming in under four hours.

Baltusrol Golf Club

“Tagmarshal has allowed us to effectively monitor our pace-of-play policy while allowing our staff to be more efficient with their time,” said Pierson. “This has not only resulted in an enhanced member and guest experience but allowed our staff to be able to have more time for their other responsibilities. A true win-win for membership and staff!”

Register now for this exclusive webinar, which will focus on a number of key issues for club management, including:

  • What makes—and breaks—the member experience
  • How proactive management helps build a positive pace-of-play culture
  • Why Baltusrol’s use of deep-dive data is valuable to the operation
  • How data and tech impact efficiency, including saving labor hours
  • How members respond to technology and the changes it brings
  • Live Q&A with audience

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and partners with more than 600 facilities. Along with Baltusrol, partner courses include top U.S. private, daily fee, and resort facilities such as Valhalla, Pinehurst, Hazeltine, Whistling Straits, Old Course at St Andrews Links, Bandon Dunes, Serenoa, and Erin Hills.

More information on this valuable, free webinar:

  • Lessons From Baltusrol: Leveraging Data And Optimization Tech To Enhance The Player Experience And Efficiency”
  • Date: Tuesday, December 3, 2024
  • Time: 10 a.m. EST
  • PDR Credits apply to Met and Mid-Atlantic PGA Section members
  • Register here.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

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