Article by Erik Matuszewski, Forbes, June 2024
For regular resort golfers, part of the allure of Pinehurst No. 2 is playing the same penal golf course and fiendish turtleback greens that have hosted the U.S. Open four times. But while the heralded Donald Ross design might deliver a similar look and feel for traveling golfers, it won’t be played to tournament conditions most other weeks of the year outside the U.S. Open.
In trying to figure out the balance between fair and foul for everyday golfers at a championship layout like Pinehurst No. 2, the resort’s golf staff for the past seven years has relied on a data-driven software – Tagmarshal – to help answer questions about green speeds, hole positioning, and pace-of-play.
Tagmarshal’s on-course technology provides one-third of the top 100 golf courses in the U.S., including Pinehurst, with real-time data and player tracking that help optimize operations. The millions of data points Tagmarshal has amassed while tracking every round at Pinehurst’s No. 2 and No. 4 courses in recent years reveal how changes in conditions affect the player experience.
“We consider ourselves a living laboratory and we’re continually trying to improve. As a result, Tagmarshal is a great catalyst for us to understand what we’re putting in place, providing quantitative analysis of what is working and why it’s working.”
Matt Barksdale
Director of Golf
Pinehurst
Tagmarshal has helped the Pinehurst staff determine what “major conditions” should look like on a course like No. 2 after the professionals have left town, perhaps most notably how fast the greens should roll to provide an exciting experience while maintaining a reasonable pace of play. The software can also show which holes (and hole placements) most add to on-course delays.
While the treacherous greens might roll at a 13 or 14 on the Stimpmeter during the U.S. Open, yielding rounds that average over five hours for the pros, everyday Stimpmeter speeds of 10 to 10 ½ are found to best keep rounds around the 4 1/2-hour target for resort guests. When speeds exceed 11, only 22% of rounds are on pace.
“For us to have that information both previous to and post-U.S. Opens gives us concrete evidence that we are back to normal playing conditions from a flow and pace-of-play standpoint,” said Barksdale. “Tagmarshal gives us a barometer to get to the appropriate outcome.”
Pinehurst No. 2 isn’t returning to resort conditions just yet though.
Just a week after Bryson DeChambeau’s U.S. Open win, the course is set to host one of the nation’s premier amateur tournaments — the men’s and women’s North & South Championships – from June 23-29. Competitors will face similar green speeds to that at the U.S. Open.
Shortly after, the process of bringing the course back to resort conditions begins. And it’s Tagmarshal’s data that will inform the process and help determine a standard Barksdale calls the “championship level for resort guests.”
Read the full article in Forbes
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
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Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
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• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: