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The Business of Golf: Whistling Straits uses GPS technology to keep things moving

By Jason Lusk

Whistling Straits is not an old golf course. Built by Pete Dye in 1997, the Straits Course ranks No. 8 in the United States on Golfweek’s Best rankings of Modern Courses and has hosted three PGA Championships. This September, the course will be the site of the Ryder Cup.

Its relatively young age doesn’t mean things haven’t changed at the Wisconsin resort. Especially when it comes to technology. Perfect example: GPS allows any of the golf staff to know where every player and caddie is on the course and to head off potential slow-play problems before they begin. The Tagmarshal GPS system helps Whistling Straits stay ahead of its business.

Mike O’Reilly started at the Destination Kohler resort in 1996 as a caddie at Blackwolf Run, and he is now the Golf Operations Manager for all four of the resort’s tracks plus the new Baths par-3 course. On all sides of the business, he has seen how technology has changed the game.

View the original article here.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

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