MET PGA GIVES TAGMARSHAL THE NOD TO ENHANCE TOURNAMENT FIELD FLOW AND ON-COURSE OPTIMIZATION

Tagmarshal, a pioneering golf course intelligence, and pace management software, recently announced an exciting partnership with the Metropolitan PGA Chapter, which will see the adoption of Tagmarshal’s innovative golf course intelligence platform into the Chapter’s annual tournament roster.

From its inception, the partnership has been crafted to benefit MET PGA members by bringing to bear Tagmarshal’s distinctive pedigree for on-golf intelligence innovation. MET PGA members will appreciate Tagmarshal’s continued advancements, by providing actionable insight and intuitive data at tournament level.

“From a tournament pace of play management perspective, Tagmarshal has provided a solution that we have long been in search of,” says Jeff Voorheis, Executive Director of MET PGA. “Our partnership is predicated on the utilization of this wonderful resources for some of our major events while increasing awareness about the Tagmarshal system and its capabilities among PGA professionals in our section.”

This multi-year partnership will afford Tagmarshal comprehensive brand positioning, promotion, and relationship-building opportunities throughout the chapter.

Geared towards assisting MET PGA member courses to effectively manage a variety of competitions, from qualifiers and local competitions at the club level to tournaments, leagues, and tours at the association and professional level, Tagmarshal’s Tournament Track recently tagged, tracked and analyzed the New York State Open, hosted at Bethpage State Park, who will be hosts to the 2019 PGA Championship and the 2024 Ryder Cup

With 74% of golfers believing pace of play is critical to the enjoyment of their round, the player experience remains top of mind for the MET PGA. Fittingly, Tagmarshal’s revolutionary solution utilizes real-time data and industry leading algorithms to improve the average round times of a tournament, ensuring a well-managed and consistent course flow and pace of play.

Courses using Tagmarshal’s revolutionary solution almost immediately realize returns through improved on-course experiences, achieved with fewer staff, and also through increases in available daily rounds and capacity.

“Tagmarshal premium and core systems, which are used in day to day golf operations to optimize the on-course experience for members and guests have enjoyed rapid adoption and positive results with partner courses in the NY Met region. ” says Bodo Sieber, CEO of Tagmarshal.

“The partnership with MET PGA allows us to add value to their competitions and also share data learnings and educational insights with the PGA professionals they represent.”

Rich in history, the leadership, innovativeness, and quality that has become synonymous with the Metropolitan PGA elevate this association to a position of prominence both in the local golf community and among its national counterparts.

About MET PGA

The Metropolitan PGA Section Foundation is our vehicle to carry out the mission to promote the goodwill and growth of the game of golf by positively impacting the lives of junior golfers, veterans, and those who are underserved by the game. We accomplish this by focusing our efforts under three founding pillars: Youth Golf, Military, and Diversity and Inclusion.

More information:  http://met.pga.com/

DATA AND ITS IMPACT ON PACE OF PLAY AT PUBLIC AND PRIVATE COURSES

By Elvis Anderson

Our conversation with Tagmarshal CEO Bodo Sieber, prompted memory of a great Yogi Berra quote.

“Nobody goes there anymore, it’s too crowded.”

Tagmarshal’s aim is to be, “the leading golf course efficiencies and field management solution. The system uses a series of GPS “tags” that work with both cart and walking courses – clipped onto one golf bag per group or installed into carts. Algorithms identify risk groups and empower courses to provide accurate, objective support to alleviate pace challenges before they arise, reducing average round times and materially improving the pace experience.”.

Ultimately, Tagmarshal helps manage pace of play. Golfers want it so they can play more golf in less time and golf courses want it to better organize their tee sheet. A better flow is the aim and gathered data prevents bottlenecks or delays.

“Eight of the top 10 public golf courses in the States are using Tagmarshal. We help resorts such as Kohler and Erin Hills provide a better guest experience. And we help private clubs by providing valuable data which enables them to send fast players off early and slower players after,” Sieber tells World’s Best Golf Destinations.

The data gathered by Tagmarshal is more specific than a marshal sitting under a tree on the fourth hole with a stop watch. The data will point out pace of play surges or stoppages and enables a marshal to have a more productive conversation with guests or members.

Sieber uses a commercial flight to explain the benefits of Tagmarshal, “Imagine flying plane at 80-percent occupancy versus 95-percent. The difference over a year is substantial.”

The data will put an end to pro shop debates because numbers don’t lie. Imagine a head professional sitting down with a member and reviewing the information:

“Mr. Jones, we have data here from your previous five rounds. You’re a fast player on the first 12 holes, but after your eighth beer – things get a bit loose which is fine, but please be aware. If you get pressed from behind – please let them go ahead.”

View original article here

USE OF TAGMARSHAL INTELLIGENCE SYSTEM INCREASE BY 275%

COURSES ADD $7.5 MILLION IN GREEN FEES, REDUCE PACE OF PLAY BY UP TO 30 MINUTES

(ATLANTA, Ga.) – Tagmarshal – golf intelligence and pace-of-play system coveted by golf courses, country clubs and resorts globally – has increased the number of installs by 275% over the past 12 months.

After the first three months implementing Tagmarshal, courses reduced average round times by 14 minutes and realized a combined $7.5 million in incremental greens-fee revenue. Of the 5 million rounds tracked in 2018, 73% were played within five minutes of target goal times and pace improved by as much as 30 minutes.

“A recent USGA survey shows 74% of players believe appropriate speed is critical to enjoying their rounds,” says Bodo Sieber, CEO of Tagmarshal. “Our real-time intelligence provides operators with invaluable data that increases golfer satisfaction and business profits.”

Tagmarshal is utilized by more than 150 golf courses in nine countries. Those trusting Tagmarshal include Carnoustie (site of the 2018 Open Championship), Pinehurst Resort & Country Club (2019 U.S Amateur Championship), The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (2018 TOUR Championship) and Valhalla (2014 PGA Championship).

In addition to marquee golf courses, dozens with greens and cart fees less than $50 also benefit from Tagmarshal. By pre-empting golfer logjams and creating more efficient monitoring programs, more tees times are created. The net annual gain is as much as $40,000 per course, validating Tagmarshal’s affordability.

“We are continuously looking for ways to improve our on-course capabilities and create more memorable experiences for guests,” says Matt Barksdale, PGA, Resort Head Golf Professional at Pinehurst Resort & Country Club. “The adoption of Tagmarshal has been seamless and the system has already produced positive insights for us to implement.”

Superintendents embracing Tagmarshal’s technological innovations have been positioning their courses as pace setters in the industry. Comparing player and hole performance data over time enables partners to proactively adjust operations, including better management of pin placements, wear patterns, hole set-ups and labor expenses.

View original article here

on-demand webinar: Player Experience and Pace of Play Symposium 

LEARN PRACTICAL PLAYER EXPERIENCE CONCEPTS FOR YOUR COURSE AND GAIN VALUABLE INSIGHT INTO HOW WORLD-RENOWNED GOLF COURSES RESPECT THE TRADITIONS WHILE EMBRACING NEW WAYS OF OPERATING. 

Colin Sinclair, Head Professional at Carnoustie Golf Links, and Bodo Sieber, CEO of Tagmarshal, discuss insights and practical ideas on how golf course intelligence and data can successfully influence golf course operations and enhance player experience.

“Insightful, thought-leading discussion.“

Shawn Smith, Director of Golf at Pebble Beach Golf Links

WHAT YOU WILL LEARN

• What is key to a great golf experience – according to golfers
• How data and analytics are empowering the golf industry
• The importance of providing a consistent product and player experience
• How on-course flow has a direct impact on the golf experience
• How smarter starter processes set the pace and keep golfers accountable
• How time influences bottom-line results – the risk and opportunity

“Fascinating topic! A new way to think about golf course operations!“

Mike Hyde, Golf Club Managers Association

BOOK A DEMO TODAY!

ABOUT THE PRESENTERS:

Bodo Sieber, CEO, and Co-founder of Tagmarshal.

Bodo brings a wealth of business intelligence and software applications experience to the golf industry. A German national with an extensive understanding of golf course operations and process optimization, Bodo has honed his applied data science expertise during more than a decade in the field.

Stephen Knoop, Managing Director, Tagmarshal International.

Previously a professional rugby player, Stephen knows the importance of having a strong team and the value of teamwork. He guides the team and leads up operations from our international office in Ireland.

TAGMARSHAL‘S BODO SIEBER ON INDUSTRY DATA EXPERTS PANEL AT GOLF TECHCON 2018

With advances in golf course technology becoming more and more critical in the day to day operations of a golf course, the National Golf Course Owners Association (NGCOA), invited industry experts, for a thought leading panel discussion to provide insight on data collection, analysis, and opportunities for a round of golf. The panel was part of Golf Business Tech Conference which took place in Las Vegas October 10-11th.

Bodo Sieber, CEO of Tagmarshal, together with Scot Forbis, GM, Europe and Client Product Strategy at EZLinks Golf, Bryan Lord, CEO of Teesnap, and Kyle Ragsdale, Managing Director of Buffalo Agency were featured speakers during this year’s Golf TechCon event, held in Las Vegas, Nevada.

Golf Business TechCon is the golf industry’s only event specifically designed to showcase golf course technology. This educational, instructional two-day event allowed golf course owners, operators and other industry professionals to experience some of the tools, tactics, and techniques currently transforming golf course operations.

The discussion entitled “Collecting and Analyzing Data: From A to Z” was moderated by Hunki Yun, Director of Partnerships, Outreach and Education at the USGA, and discussed how golf course operators can capture, track, and analyze behavioral data about golfers, segment them into relevant targeted groups, and then use the information to get them to “do” more of what they want.

“I was very pleased to be on the Golf Tech Con panel in Vegas,” said Bodo Sieber, who has vast experience in data visualization and design thinking and data-driven efficiencies optimization solutions for better business outcomes.

“The panel looked at the considerable opportunity that data brings to golf operators for management and business success. At Tagmarshal, our particular focus is the on-course experience and on course, data to empower great golfer experiences that have a substantial business and revenue impact for both private and daily fee operations and I had the opportunity to share a lot of insights having learned from +7 million rounds of golf we have tracked and collected data on.”

Golf Business TechCon featured a host of educational sessions in multiple tracks that helped attendees both leverage and maximize current course technology. Attendees got answers to their most pressing questions, learning best practices and discovered solutions that worked for their business, and participated in real-time technology demonstrations.

Sieber added, “The panel is very familiar as we work closely on research projects with Hunki Yun from the USGA who moderates the panel and also the other industry experts in our partners EZlinks, represented by Scot Forbis and Billy Casper Golf’s Kyle Ragsdale who we know well. The combined expertise of the group gave the attendees a better understanding of data opportunities in a conversational and fun way.”