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Full Video: Jim Lombardo – Golf operations empowered by data

Full Video: Jim Lombardo – Golf operations empowered by data

Tagmarshal hosted Erin Hill’s Head Golf Pro Jim Lombardo at the 2018 PGA Merchandise Show in Florida, for an expert talk.

Jim and his team at the 2017 US Open Hosts have been early adopters of the Tagmarshal Golf Course Intelligence Platform. He shares how empowered by data, Erin  Hills have improved the player experience added to their bottom line, and how the insights gained about their golf course helps them make important decisions.

Here’s the 10 minute video:

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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Finally, A Product That Speeds Up Play

Finally, A Product That Speeds Up Play

The Golf Travel Guru

The doomsayers are suggesting all sorts of reasons why golf isn’t as much fun anymore.

Some say the courses are too long and difficult. Others point out Millennials have exceptionally short attention spans. And some say the next generation doesn’t want to put in the time and effort to learn and play the game correctly.

Those reasons all have a ring of truth, but, in the Guru’s humble opinion, one of the biggest problems (especially with golfers who play frequently) is the pace of play. Nothing, and I mean nothing, ruins a round of golf when the pace of play is agonizingly slow. I can put up with howling winds, pouring rains and even infrequent beer carts, but I absolutely can’t stand to play behind tortoise-slow golfers who channel PGA Tour chronic slowpokes like Ben Crane, Jason Day and Kevin Na.

Standing on the tee on every hole before you hit your drive is beyond annoying. Too many golfers mimic the dawdling PGA Tour players. Let’s face it, five and six hour rounds are slowly eroding the fun factor in golf.

Luckily, somebody has finally come up with an answer to slow play. His name is Bodo Sieber, the CEO of an innovative company called Tagmarshal.

I met Bodo at the 2017 PGA Merchandise Show in Orlando and we reconnected at this year’s show at a party at Topgolf Orlando. At the ’17 Show, Bodo had less than 20 golf courses utilizing his product. Today, he has more than 100 courses using Tagmarshal.

Bodo is passionate about his product and for good reason. It flat out works.

The Tagmarshal system  works like this:

–It uses a series of GPS “tags” the function with both cart and walking courses. You clip it onto one golf bag in a group or it can be installed in carts.

–It has simple-to-use pace analytics, weather data integration, utilization heatmaps and geo-fencing.

Tagmarshal’s unique algorithms highlight risk groups allowing courses to provide concise, objective support to head off pace problems before they arise, which reduces average round times and improves the overall pace experience.

The Tagmarshal system has a 15-minute average pace improvement. Some courses improve by as much as 20 minutes. It can also optimize operational efficiencies and add revenue by reducing marshalling costs and by adding capacity and optimizing busy days.

Among the courses using the Tagmarshal system are daily fee layouts such as Erin Hills in Erin Wisconsin; The Ocean Course at Kiawah Island Resort in South Carolina; Gainey Ranch Golf Club in Scottsdale, Arizona; and Whistling Straits in Sheboygan, Wisconsin and private courses like the Wisconsin Club in Milwaukee; Conway Farms Golf Club in Lake Forest, Illinois; and East Lake Golf Club in Atlanta.

Sieber recently added Pinehurst Resort courses #2, #4 and #9 to his impressive list of clients.

Thanks again Bodo and Tagmarshal for helping make golf a more pleasurable experience.

View Original Article here 

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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Expert Talk – Jim Lombardo: Golf operations empowered by data

Expert Talk – Jim Lombardo: Golf operations empowered by data

Take a look at a short teaser of the Expert Talk with Erin Hill’s Jim Lombardo hosted by Tagmarshal at the 2018 PGA Merchandise Show in Orlando, Florida.

Jim Lombardo has been at the forefront of early adoption and innovation with Tagmarshal. He shares how empowered by data, Erin  Hills have improved the player experience added to their bottom line, and how the insights gained about their golf course helps to make important decisions.

Hang tight for the full talk and a deeper look into the data at Erin Hills and Calusa Pines.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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Tagmarshal at the PGA Show in Numbers

Tagmarshal at the 2018 PGA Show in numbers

It was another successful year at the PGA Merchandise Show, showcasing some of the most innovative products and programs in the golf industry as part of a big mission to attract new golfers and provide better experiences.

Tagmarshal attended its fourth exhibition and this year was even bigger having collaborated with the team from To The Green, golf cart GPS and tracking system. Let’s take a look at some of the key figures at this year’s PGA Show:

2018 PGA Show

  • More than 40 000 attendees
  • +1 000+ exhibitors
  • were at this year’s PGA Merchandise Show in Orlando.

Tagmarshal at the show

  • 87 Tagmarshal product demos were provided
  • 17 media interviews were given
  • Tagmarshal hosted 2 expert talks Erin Hill’s Jim Lombardo who shared his insights on “Golf operations empowered by data” and Bill Yates, arguably the world’s top authority on eliminating slow play and using the pace to maximize the profitability, discussing “five factor that impact the Pace of Play.”
  • 50+ General Managers, Directors of Golf and PGA Head Professionals who are currently utilising the Tagmarshal program and were at the show joined us for report back sessions, including some of golf’s top facilities such as Valhalla, Westchester, Erin Hills and Whistling Straits, but many good, mid tier courses too.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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