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Tagmarshal set up next to PGA Technology Pavilion at PGA Show

Tagmarshal set up next to PGA Technology Pavilion at PGA Show

The Tagmarshal team is gearing up for a 3rd successive PGA Merchandise Show and will attend the Golf Industry Show as well, just a week later, also in Orlando, Florida.

“We are excited to attend and exhibit again, as it gives us an opportunity to see many of our existing clients, as well as meet courses, Golf Pros and course owners that have expressed interest in our system over the recent months and weeks.” says Tagmarshal CEO Bodo Sieber.

The Pace of Play management system was first introduced at the PGA Show in 2015 as a ‘new technology’ exhibitor. The company’s 2017 booth is located suitably close to the PGA Technology Pavilion at number 3102.

Tagmarshal has a strong relationship with its customers and uses this working connection to stay close to market demands and take its partner courses lead when it comes to adding new functionalities and providing a stronger service.

The system has seen strong growth in partner courses since the 2016 show and starts 2017 on a high note after the company signed a growth funding round and tee’d off a US marketing and PR campaign.

The company’s customers confirm there is a mindset shift evident in the golf industry moving away from seeing Pace of Play as a potential problem that may or may not need fixing, to instead treating Pace of Play as an asset, with a very real opportunity to optimize returns.

“We have a number of very interesting strategic and media meetings lined up for both events and are excited to start the year with this positive momentum!” concludes Sieber.

Booth info: 

Tagmarshal will exhibit at the PGA Merchandise Show booth 3102 (next to the PGA technology Pavilion) January 25th-27th, Orange County Convention Center, Orlando Florida.

To schedule an introductory meeting or demo at the PGA show please contact: 

John Willmore
Email: john.willmore@tagmarshal.com

Press, Media and interview requests:

TOMMY GLASGOW
Office: +1 703.891.3348
Mobile: +1 703.615.6484
Email: tglasgow@buffalo.agency

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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NEWS

Tagmarshal closes funding round to further growth

Tagmarshal closes funding round to further growth

Introduced at the 2015 PGA Golf Merchandise Show in Orlando, Florida. Tagmarshal delivers a B2B SaaS solution to the growing golf industry problem of slow play. Through its sophisticated pace of play management system, Tagmarshal turns this widespread challenge into an opportunity for golf courses to unlock significant additional revenue and improve player satisfaction.

The course and field optimisation system was bootstrapped in South Africa by a team of four co-founders and gained early successes by catching the eye of several major championship venues in the US. The technology, which uses small GPS tags to transmit player movement data to course management, has a chance to revolutionize the United States’ multi-billion dollar golf industry.

Following an initial angel round by European investors in Q1 of 2016, Tagmarshal’s product advancements and growth performance saw the company aggressively increase its customer base and revenue over the next two quarters.

The second funding round was again led by first round lead investor Christian Vollmann, a well-known and particularly active multi-exit founder and investor from Berlin, Germany. He was joined by five new EU and SA-based investors, among them James Espey OBE and Florian Bauer. Tagmarshal’s founders and another round one investor also followed on in part and the round was oversubscribed by early December.

“We have a proven product and a growing list of customers that are not only getting results and significant ROI, but are happy to recommend and refer their networks. This speaks volumes for the effort our team has put into working closely with some of the industry’s best courses, focusing on advancing the technology to help achieve their business goals” said Bodo Sieber, Tagmarshal co-founder and CEO.

Sieber, a German national and long-time South African resident with previous startup experience in Berlin, added “We are excited to be in a solid position to focus on expanding our U.S. and international footprint. We are obviously delighted to work with a strong group of investors to back us in this growth phase. Personally I believe this funding round also supports our decision to run operations from Cape Town, which has recently been voted as a stand out destination for foreign direct investment.”

The company predicts rapid growth at an existing distribution hub and sales branch in the U.S. Another part of the expansion strategy is the appointment of the U.S. golf and sport marketing firm, ‘Buffalo.Agency,’ a division of Billy Casper Golf – one of the world’s top golf management companies..

“We’re part of the growing list of Tagmarshal believers because the value they bring is so clear ,” says Rich Katz, Managing Director of Buffalo Agency. “Several of the world’s top courses use Tagmarshal because it allows them to make data-driven decisions that lower average play times, improve player experience, reduce costs and deliver additional revenue.”

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

NEWS

Tagmarshal partners with Buffalo Agency for direct integrated marketing program

Buffalo Agency Selected by Tagmarshal to Direct Integrated Marketing Program

(RESTON, VA) – Tagmarshal, the new pace-of-play and revenue-optimizing system used globally by golf courses, including hosts of major tournaments have selected Buffalo.Agency to direct an integrated marketing program.

Focused on branding, sales strategy consultation and public relations, Buffalo will also leverage its deep network to introduce Tagmarshal to golf courses, resorts and country clubs. Erin Hills and Whistling Straits, host of the 2017 U.S. Open and 2020 Ryder Cup, respectively, continue to benefit from the system.

Tagmarshal’s industry-leading algorithms display real-time alerts for clubhouse staff and marshals to preemptively address golfers slowing off pace. Data transmission is from a small GPS device clipped to walkers’ bags or installed on carts. Tagmarshal stands alone in tracking walking rounds.

Access to a wealth of information allows course staff to decisively monitor golfers’ on-course positions, prevent potential bottlenecks and accelerate pace of play. Faster golfers mean shorter tee-time intervals, streamlined staffing, and greater golfer enjoyment and member-guest lifetime value.

“Feedback from courses confirms there are opportunities to unlock significant revenue and improve player satisfaction through Tagmarshal technology and practicality,” says Bodo Sieber, Co-Founder and CEO of Tagmarshal. “Buffalo’s powerful storytelling, and media and industry connections, will increase awareness and adoption of the system.”

A recent USGA survey shows 74% of golfers believe pace of play is “critical” to their enjoyment of a round. Fittingly, the Tagmarshal solution causes many holes to be played in three fewer minutes and golfers to play from the correct tees. Superintendents use Tagmarshal pace data to better manage pin placements which lead to less golfer stress, better scores and repeat play.

“There is a rise of advanced analytics across the sports industry, and golf is no exception with Tagmarshal taking the guesswork out of marshals’ hands,” says Rich Katz, Managing Director of Buffalo.Agency. “Several of the world’s top courses use Tagmarshal and it’s our job to showcase its proven value proposition.”

More information: tagmarshal.com, 725.333.7354.

About Buffalo.Agency

A 50-person, full-service, integrated marketing firm headquartered outside Washington, D.C., Buffalo.Agency specializes in the golf, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to clients operating in more than 40 countries. Golf brands include Arccos Golf, CHAMP Spikes, ECCO, Fila, GolfTEC, LPGA, PGA National Resort & Spa, Sea Pines Resort and World Golf Foundation.

MEDIA CONTACT:
Tommy Glasgow
Buffalo.Agency
tglasgow@buffalo.agency
+1 703.891.3348

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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