Tagmarshal Pace Of Play Management Adds Weather Analysis With New Partnership
by The Golf Wire
(Las Vegas, NV) – Tagmarshal – the pace of play managment and revenue-optimizing system used globally by golf courses, country clubs and resorts – has partnered with Golf Weather to integrate climate conditions into real-time and historical analysis.
Working with golf’s most accurate forecast resource, Tagmarshal adds another informative data layer to their pace of play management software by framing player movement in the context of weather. A new module will allow course management to set round times and interval goals in line with expected conditions.
“Hours of sunlight, wind and rain all impact the flow of golfers, and now that information is reflected and enables more informed courses of action.” says Bodo Sieber, Chief Executive Officer of Tagmarshal. “In our quest to deliver the most data-driven tool possible, it was essential that these contextual variables be factored into the equation.”
Other benefits of the Golf Weather addition include: recommended geofences to protect sensitive areas in wet settings, refined golfer capacity reporting, adjusted player profiles and preemptive severe weather alerts. Nearly 40,000 global courses already have an hourly hyper-local detailed forecast live-updating on GolfWeather.com.
“We strive to deliver data that is accessible, precise and actionable,” says Moshe Adir, CEO of Golf Weather. “Tagmarshal shares those values, as well as a mission to help players and courses improve every golf experience.”
Utilized at 2017 U.S. Open host Erin Hills and Ryder Cup and PGA Championship hosts Whistling Straits, Valhalla and others, Tagmarshal’s small data-transmitting tags track walking and cart rounds. Partner courses routinely improve their efficiencies, goal times, staffing and processes while adding capacity and generating revenue.
“Tagmarshal has already helped us optimize our efficiency during peak season,” says Whistling Straits Head Golf Professional Mike O’Reilly, PGA. “Being able to compare pace-of-play statistics on days when weather is a factor will give us an even more in-depth perspective.”
A recent USGA survey shows 74% of golfers believe pace is “critical” to their enjoyment of rounds. Fittingly, the Tagmarshal solution improves average round times, reduces slow play and enables courses to optimize on-course experiences and income opportunities. Superintendents use Tagmarshal pace data to better manage pin placements and hole set ups which lead to less golfer stress, better scores and repeat play.
Tagmarshal is a pace of play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit GPS data. Industry-leading algorithms identify risk groups which allow for accurate, data-backed player support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increased daily capacity. Easy to use pace analytics, weather reporting and geo-fencing round out the offering.
More information: tagmarshal.com, 725.333.7354.