Tagmarshal Optimizing Player Experience at Kiawah Island
(KIAWAH ISLAND, S.C.) – Tagmarshal – the pace-of-play and revenue-optimizing system used globally by golf courses, country clubs and resorts – is operational at The Ocean Course at Kiawah Island Golf Resort, host of several major golf tournaments.
Kiawah management identified pace-of-play as an important factor to further advance their world class resort. Benefitting from Tagmarshal’s industry-leading geotagging and pace algorithms, Ocean Course clubhouse staff and player assistants deploy its technology to provide accurate, non-confrontational player support for a consistent pace and an excellent on-course experience.
“We pride ourselves on delivering the best rounds of golf possible, and Tagmarshal’s analytical pace tracker helps achieve that,” says Stephen Youngner, Head Professional at The Ocean Course at Kiawah Island, site of the 2021 and 2012 PGA Championships, 2007 Senior PGA Championship and 1991 Ryder Cup. “Leveraging data to make informed management decisions provides golfers with an even better outing at Kiawah.”
Utilized at Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), Valhalla (2014 PGA Championship), East Lake (Tour Championship hosts), Carnoustie Golf Links (Open Championship), Ballybunion Golf Club (Irish Open) and many other premier golf destinations, Tagmarshal’s discreet data-transmitting tags track walking and cart rounds. With a wealth of intuitive, dynamic information at their fingertips, courses can routinely improve their per-hole goal times while streamlining field management accuracies and processes.
“Kiawah Island is a world-class golf resort destination,” says Bodo Sieber, CEO of Tagmarshal. “Its commitment to service is outstanding, and Tagmarshal empowers the course to set the pace without compromise to thrilling experiences.”
A recent USGA survey shows 74% of golfers believe pace-of-play is “critical” to their enjoyment of rounds. Fittingly, Tagmarshal improves average round times and enables courses to provide enhanced experiences with significant revenue opportunities. Superintendents use Tagmarshal data to better manage pin placements, wear patterns, hole setups and operational efficiencies.
About Kiawah Island Golf Resort
Named by the Condé Nast Traveler magazine as the No. 1 island in North America and No. 2 island in the world, Kiawah Island is only 21 miles south of Charleston, South Carolina. Kiawah Island Golf Resort sits along 10 miles of pristine beach and is known as one of the top eco-friendly resorts in the U.S. In addition to Forbes Five Star / AAA Five Diamond Sanctuary at Kiawah Island Golf Resort, a 255-room oceanfront hotel and spa, the resort manages nearly 500 private villas and luxury homes, 10 restaurants, two tennis centers, and a renowned recreation and nature program. Five championship golf courses include the world-famous Ocean Course, site of the 2012 PGA Championship, 2007 Senior PGA Championship and 1991 Ryder Cup.
More information: kiawahresort.com.
Tagmarshal is a pace-of-play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff, as well as increases in daily rounds. Easy-to-use pace analytics, weather data integration and geo-fencing complete the offering.