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Buffalo Agency Selected by Tagmarshal to Direct Integrated Marketing Program
(RESTON, VA) – Tagmarshal, the new pace-of-play and revenue-optimizing system used globally by golf courses, including hosts of major tournaments have selected Buffalo.Agency to direct an integrated marketing program.
Focused on branding, sales strategy consultation and public relations, Buffalo will also leverage its deep network to introduce Tagmarshal to golf courses, resorts and country clubs. Erin Hills and Whistling Straits, host of the 2017 U.S. Open and 2020 Ryder Cup, respectively, continue to benefit from the system.
Tagmarshal’s industry-leading algorithms display real-time alerts for clubhouse staff and marshals to preemptively address golfers slowing off pace. Data transmission is from a small GPS device clipped to walkers’ bags or installed on carts. Tagmarshal stands alone in tracking walking rounds.
Access to a wealth of information allows course staff to decisively monitor golfers’ on-course positions, prevent potential bottlenecks and accelerate pace of play. Faster golfers mean shorter tee-time intervals, streamlined staffing, and greater golfer enjoyment and member-guest lifetime value.
“Feedback from courses confirms there are opportunities to unlock significant revenue and improve player satisfaction through Tagmarshal technology and practicality,” says Bodo Sieber, Co-Founder and CEO of Tagmarshal. “Buffalo’s powerful storytelling, and media and industry connections, will increase awareness and adoption of the system.”
A recent USGA survey shows 74% of golfers believe pace of play is “critical” to their enjoyment of a round. Fittingly, the Tagmarshal solution causes many holes to be played in three fewer minutes and golfers to play from the correct tees. Superintendents use Tagmarshal pace data to better manage pin placements which lead to less golfer stress, better scores and repeat play.
“There is a rise of advanced analytics across the sports industry, and golf is no exception with Tagmarshal taking the guesswork out of marshals’ hands,” says Rich Katz, Managing Director of Buffalo.Agency. “Several of the world’s top courses use Tagmarshal and it’s our job to showcase its proven value proposition.”
Tagmarshal is a hardware and software pace-of-play management solution born in South Africa (home to golf greats Gary Player and Ernie Els) with a U.S operation in Salt Lake City, Utah and distribution out of North Las Vegas, Nevada. The Tagmarshal system uses a series of small “tags” clipped onto one bag per group which transmit GPS data to course operations staff. Referencing data, golfer logjams are identified and alleviated before they arise. On-course ripple effects from a slow group, and other “smart” metrics, are automatically tabulated. Public, private and resorts courses using Tagmarshal realize substantial returns on investments through increased daily capacity. Custom options are available for alert periods, geo-fencing and statistical analysis.
A 50-person, full-service, integrated marketing firm headquartered outside Washington, D.C., Buffalo.Agency specializes in the golf, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to clients operating in more than 40 countries. Golf brands include Arccos Golf, CHAMP Spikes, ECCO, Fila, GolfTEC, LPGA, PGA National Resort & Spa, Sea Pines Resort and World Golf Foundation.