US Open hosts implement Pace of Play technology

Golf innovation Tagmarshal, a professional Pace of Play Management solution is being implemented at one of the top courses in the USA and the site of the US Open 2017, Erin Hills in Wisconsin.
Tagmarshal’s ground breaking pace of play management technology is an innovative response to the growing calls for a solution to pace of play management in golf. The software’s pace tracking algorithm uses positional data to map and monitor the playing field in real time.
Each four-ball is equipped with a matchbox sized tracker or smartphone application that collects and communicates real time positional updates.
A learning algorithm coupled with an intuitive and easy to use system of alerts then forewarns management of potential slow play, enabling a targeted response and the prevention of bottlenecks, all on the go.
In depth course data gets collected and analyzed to allow for continuous course optimization, a key requirement for any course looking to improve player enjoyment and profitability.
Pace of Play management is a crucial golf challenge, Tagmarshal’s John Willmore explains ” No player likes a slow or delayed round of golf and player enjoyment is paramount. But from a course’s point of view, fewer rounds also means less revenue and in a costs sensitive environment, management’s ability to optimize the attraction of their course is critical. We believe Tagmarshal is an efficient, cost effective tool that forms a crucial part in the overall effort to improve player enjoyment.”
Erin Hills is one of Golf Digest’s top 10 public courses in the US and has been selected to host the 2017 US Open as one of only six public access courses ever – a remarkable achievement that speaks of the calibre of the club.
“There has been great interest in our product in the US with a number of courses scheduled for implementation. We found these are courses looking to future proof and optimize, rather than ones with major pace of play issues.”
He adds “We are particularly excited to be partnering with a prestigious course such as Erin Hills who are fully embracing the technology and its benefits.” says Tagmarshal USA’s Steven Preston.
The technology hails from South Africa, a prime golfing destination and the home of the likes of Gary Player, Ernie Els and Retief Goosen.
Dave Gleeson, Director of golf at Westlake, one of Cape Town and South Africa’s top curses says “Being able to track the progress of golfers and their position on the course allows our marshal to go directly to any problems and address them immediately, which means that you don’t get large gaps in the field and your golfer is able to complete a round in an acceptable time. It is a direct and effective solution to a growing golfing problem.”

 

If you would like more information about TAGMARSHAL or to schedule a meeting, please contact Tagmarshal HQ South Africa, craig.kleu@tagmarshal.com
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USA Today Golf features Tagmarshal

tagmarshal-USA-today

Slow play is an issue that has spread throughout the ranks in golf, all the way down to the weekend hackers. This year seems to have been especially “snail-like” around the Chicagoland area thanks to dry weather and more opportunities for newbies to hit the links. This isn’t a bad thing per se; however, more bodies on the course mean more minutes between shots.

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Tagmarshal aims to curb slow pace of play with golf field management system

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Charlotte, North Carolina – 26 August, 2013 – TAGMARSHAL™, a South African developed, GPS based tracking solution aimed at combating slow pace of play, will be available for sale in the USA from the end of September. The application, aptly named Tagmarshal, is a state of the art tech solution designed to provide golf course management with the tools to effectively manage a playing field.

Tagmarshal’s ground breaking pace of play algorithm is an innovative response to the growing calls for a solution to the debilitating trend of slow play in golf. The pace tracking algorithm uses positional data to map and monitor a playing field’s positions and speed. Each four-ball is equipped with a matchbox sized tracker or smartphone application that collects and communicates real time positional updates. An intuitive and easy to use system of alerts then forewarns management of potential slow play, enabling a targeted response and the prevention of bottlenecks, on the go, via any mobile or fixed browser based mapping interface.

In addition to a pace of play alert system, Tagmarshal’s smartphone application includes a range finder, live scoring and leaderboards as well as an online halfway house and pro-shop. Future versions of the app will include innovative ways to make tracking and improving pace of play more social for participating clubs and golfers.

The system was developed in partnership with South African courses Westlake and Mowbray, and has been available in the South African market since March 2013. Tagmarshal is currently being implemented on leading Johannesburg golf course, The Wanderers.

Westlake director of operations, Dave Gleeson; “Westlake were very excited to be associated with this exciting product. Being able to track the progress of golfers and their position on the course allows our marshal to go directly to any problems and address them immediately, which means that you don’t get large gaps in the field. Your golfer is able to complete a round of golf in an acceptable time and you can potentially accommodate a full field. It’s a direct and effective solution to a growing golfing problem.”

The management teams of both initial partner courses as well as many others played a pivotal role in helping outline the scope of the product, which ultimately is aimed at improving the golfing experience.

Tagmarshal operations manager and founding member, John Willmore;  “The irritating trend of slowplay, recently recognized by the USGA as a major threat to club economic sustainability through their #WhileWereYoung and #paceofplay Twitter ™ campaigns, has become public enemy number 1 in the golfing community. Besides detracting from enjoyment, the financial implications are severe as slower play means fewer rounds and less revenue for course operators.  In the current environment of rising costs, management’s ability to increase the attraction of its product is immensely important. We believe Tagmarshal will prove to be an efficient, cost effective tool that will form a crucial part in the overall effort to improve player enjoyment”.

Tagmarshal will be available for purchase in the USA on the 1st October 2013.

If you would like more information about TAGMARSHAL or to schedule a meeting, please contact Tagmarhal USA’s managing director, Steven Preston, on +1 704 651 3160 or at steven@tagmarshal.com;