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Case Study 2016/09

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CASE STUDY 2016/09

SPECIALIST GOLF PACE OF PLAY MANAGEMENT SOLUTION

CHALLENGE:

Course management objectives:

  • Reduce average round time
  • Reduce number of slow rounds / days
  • Enhance the golfing experience
  • Unlock revenue by creating the opportunity for additional tee-off times

WHY TAGMARSHAL:

Intuitive Pace of Play Management Software:

  • Real-time field view of Walking, Caddie and / or Cart based rounds
  • Pre-emptive pace of play marshalling
  • Real-time alerts on slow and delayed playing groups
  • Business Intelligence grade pace of play stats provide oversight as well as detail down to the individual round, hole or player level

CASE STUDY – LINKS AT GATEWAY

course_typeCourse type:  Daily Fee / Estate

cart_roundsCart rounds: 100% (80 carts in fleet)

walking_roundsWalking rounds: N/A

rounds_per_seasonRounds per season: 30 000 (8 months season)

RESULTS

CASE STUDY – WISCONSIN CLUB

course_typeCourse type: Country Club / Member based

cart_roundsCart rounds: 75% (60 carts in fleet)

walking_roundsWalking rounds: 25%

rounds_per_seasonRounds per season: 25 000 (8 months season)

RESULTS

NATIONAL GOLF FOUNDATION SURVEY RESULTS TO THE QUESTION:

WHAT IS THE PRIMARY REASON YOU CHOOSE ONE COURSE OVER ANOTHER?

1. Conditioning…………..75%
2. Price (value)……………71%
3. Pace of play……………64%
4. Challenging layout…..64%
5. Tee times…………………59%
6. Location…………………..59%
7. Customer service…….51%
8. Golf shop quality……..25%
9. Course Designer………19%

“There are many important influencers to what is considered a positive golfing experience. ‘Pace of Play’. However is arguably the element that, when negative, quickly overshadows all other aspects…”

CASE STUDY – ERIN HILLS – WISCONSIN

course_typeCourse type: Daily Fee / Destinationerin

cart_roundsCart rounds: N/A

walking_roundsWalking rounds: 100% (Caddie based)

rounds_per_seasonRounds per season: 20 000 (7 months season)

RESULTS

SYSTEM BENEFITS:

  •  real time view of the field via state of the art tracking software
  • Compatible with Cart, Walking or Cart / Walking combination courses
  • unique algorithms alert management / marshals if a fourball is off the pace, enabling preemptive measures
  • intuitive interface – shows the biggest problems by size
  • record and analyze historic round, hole and player performance
  • better player compliance by presenting objective data using a mobile tablet

CONTACT DETAILS:

Tagmarshal International
Email: contact@tagmarshal.com
Tel: +27 21 461 9636

Tagmarshal USA
Email: dan@tagmarshalusa.com
Tel: +1 801 473 5353

Tagmarshal
4031 Industrial Center Drive, North
Las Vegas, NV 89030
www.tagmarshal.com

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

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