Tag & Pouch pic

US Open hosts implement Pace of Play technology

Golf innovation Tagmarshal, a professional Pace of Play Management solution is being implemented at one of the top courses in the USA and the site of the US Open 2017, Erin Hills in Wisconsin.
Tagmarshal’s ground breaking pace of play management technology is an innovative response to the growing calls for a solution to pace of play management in golf. The software’s pace tracking algorithm uses positional data to map and monitor the playing field in real time.
Each four-ball is equipped with a matchbox sized tracker or smartphone application that collects and communicates real time positional updates.
A learning algorithm coupled with an intuitive and easy to use system of alerts then forewarns management of potential slow play, enabling a targeted response and the prevention of bottlenecks, all on the go.
In depth course data gets collected and analyzed to allow for continuous course optimization, a key requirement for any course looking to improve player enjoyment and profitability.
Pace of Play management is a crucial golf challenge, Tagmarshal’s John Willmore explains ” No player likes a slow or delayed round of golf and player enjoyment is paramount. But from a course’s point of view, fewer rounds also means less revenue and in a costs sensitive environment, management’s ability to optimize the attraction of their course is critical. We believe Tagmarshal is an efficient, cost effective tool that forms a crucial part in the overall effort to improve player enjoyment.”
Erin Hills is one of Golf Digest’s top 10 public courses in the US and has been selected to host the 2017 US Open as one of only six public access courses ever – a remarkable achievement that speaks of the calibre of the club.
“There has been great interest in our product in the US with a number of courses scheduled for implementation. We found these are courses looking to future proof and optimize, rather than ones with major pace of play issues.”
He adds “We are particularly excited to be partnering with a prestigious course such as Erin Hills who are fully embracing the technology and its benefits.” says Tagmarshal USA’s Steven Preston.
The technology hails from South Africa, a prime golfing destination and the home of the likes of Gary Player, Ernie Els and Retief Goosen.
Dave Gleeson, Director of golf at Westlake, one of Cape Town and South Africa’s top curses says “Being able to track the progress of golfers and their position on the course allows our marshal to go directly to any problems and address them immediately, which means that you don’t get large gaps in the field and your golfer is able to complete a round in an acceptable time. It is a direct and effective solution to a growing golfing problem.”

 

If you would like more information about TAGMARSHAL or to schedule a meeting, please contact Tagmarshal HQ South Africa, craig.kleu@tagmarshal.com